Marketing
The Trust Gap: When Digital Health Marketing Fails the Patient
Learn how digital health marketing failures create trust gaps with patients through misleading promises, tone-deaf messaging and lack of transparency in healthcare apps.
Search the archive
What are you looking for?
Search 15+ years of independent PR, communications and AI journalism.
Results
Results for “Brand Trust”
1,325 matches
Insights & Strategy
HUNTER Runs Stagwell's Consumer PR Powerhouse
HUNTER is the 400-person consumer and corporate communications agency owned by Stagwell (NASDAQ: STGW). Founded 1989 in New York. CEO Grace Leong. All-female C-suite. $67M 2024 net fees. Integrated KWT Global January 2025. Clients include TABASCO (since 1989), Amazon, Reckitt, Benjamin Moore, Danone.
PR, AI & Communications News
The Changing Landscape of Game Marketing
Traditionally, game marketing relied heavily on press releases, trade publications, and scheduled media events.
Marketing
The 2020 Influencer-Hype Thesis, Graded Six Years Later
The 2018-2020 "influencer industry is overhyped" thesis, graded six years later. What the thesis got right (mega-influencer ROI, influencer fraud, overstated pricing) and what it got wrong (creator economy continued scaling to projected $480B by 2027, micro/mid-tier outperformed mega, platform economics matured, specialty category creators built durable authority). The five structural shifts that resolved 2020-2026.
PR, AI & Communications News
What's the Difference Between PR and Public Diplomacy?
Both public relations and public diplomacy involve addressing the public in a way that supports an overarching goal or plan to maintain or preserve reputation.
Insights & Strategy
The CEO Transition Playbook: Iger Returns, Nadella Inherits, Khosrowshahi Replaces Kalanick
When a company experiences a change in its executive leadership, it can be a significant event for employees, shareholders, customers, and the general public.
Insights & Strategy
Charity PR Fails: 10 Campaigns That Broke Donor Trust
Ten charity PR failures — Oxfam Haiti, American Red Cross, Susan G. Komen, Kony 2012, Wounded Warrior Project, WE Charity — with dates, dollar figures, and what the nonprofit sector learned.
PR, AI & Communications News
The Rules of Engagement in Social Media — Updated for the AI Era
If you've ever wondered how to engage better on social media, you're not alone.
Crisis Communications
Reconnecting and Rebuilding After a Crisis
Crisis situations evoke a very specific feeling, akin to the ground beneath one's feet suddenly giving way, plunging them into chaos and confusion.
Marketing
2020 Perfect Vision
Marketers aiming to break sales records this year may wish to look even harder at influencers for assistance.
Top searches
Browse by hub
PR Firms Directory
Flagship anchor. Every firm, every name. 565+ agencies indexed by specialty, region and people.
Public Relations
Core editorial hub. News, research, case studies, careers and RFPs.
AI Communications
Guides, research indexes, tools, regulation and case studies.
Crisis Communications
Case studies, frameworks, national reputation analysis and industry crisis coverage.
Reputation Management
Standalone hub. Brand trust, executive reputation and recovery playbooks.
Digital, Social and Influencer
Platforms, influencer marketing, creator economy and digital marketing.
Research and Indexes
Original studies, citation-share indexes and the Who-Controls-AI-Answers series.
Beauty and Fashion
Beauty marketing, fashion and luxury, AI in beauty and brand profiles.
Consumer Brands / CPG
Brand campaigns, pets and lifestyle, alcohol and beverages, digital collectibles.
Technology
Tech PR, automotive, startups, fintech, crypto and tech brand campaigns.
Health and Wellness
Healthcare PR, cannabis and wellness, pharma.
Food and Beverage
Restaurant and QSR, beverage brands and food campaigns.
Browse by topic