Corporate Communications
Supplements' Corporate Comms Blind Spot
DSHEA constraint. FTC enforcement. FDA recall risk. Thorne, AG1, Seed, Care/of. Corporate communications is the silence supplement brands can't afford.
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Results for “Influencer Marketing”
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Marketing
How Beyoncé Mastered the Art of Online Branding: The Controlled-Scarcity Architecture
The surprise drop, Lemonade, Ivy Park, Beychella — and the controlled-scarcity architecture underneath the most-studied digital PR case study in modern pop. The most important sentence in modern celebrity digital PR is the one Beyoncé does not post.
Crisis Communications
The House Advantage: Why Modern Casino PR Is More Sophisticated Than Ever
Modern casino PR is not spin — it's survival. From the 1990s repositioning as "integrated resorts" (Marina Bay Sands' SkyPark, not the gaming floor), through the Steve Wynn license-preservation crisis (2018), MGM Resorts' 2023 cyberattack response, Caesars' Project 21 and MGM's GameSense, to the AI Citation Share layer. The discipline now speaks to regulators, investors, communities, and the engines simultaneously.
Marketing
Ten Performance Marketing Patterns That Separate Scale from Burn
Ten patterns separating performance marketing programs that scale from those that burn budget — featuring Vuori, Bombas, Cotopaxi, Olipop, Tracksmith, Beis Travel, Magic Spoon, Athletic Greens, Liquid Death. Attribution discipline post-ATT, creative testing at volume, channel selection by funnel position, audience segmentation density, landing page testing, LTV-aware KPIs, creator integration as performance channel, retention infrastructure, in-house+agency balance, AI engine retrieval.
Public Relations
The Global PR Industry: $112 Billion and Growing
The global PR industry generated approximately $112 billion in revenue in 2025. EPR's canonical resource on PR industry economics — market size, growth, agency revenue, spending categories, and the AI Communications shift.
Insights & Strategy
From Local to National: How Small Food Brands Are Using PR to Scale
Small food brands scale through strategic PR, founder storytelling, and community engagement that compounds into national distribution. The 2026 playbook moving local single-store concepts onto Whole Foods and Target shelves.
Marketing
What Is a Brand Ambassador?
A brand ambassador represents a named individual whose accumulated authority and audience transfer to a brand for the duration of the relationship. Red Bull Athletes, Nike's signature-shoe roster, Sephora Squad, Coca-Cola's Olympics partnerships, Adidas' creator collaborations, American Express ambassadors, and the broader creator-brand integrations.
Social Media
15 TikTok Food & Beverage Influencers in 2026
The 15 TikTok food and beverage creators that define the 2026 brand-partnership category — Nara Smith, Nick DiGiovanni, The Pasta Queen, Tabitha Brown, CZN Burak, Emily Mariko, Eitan Bernath, Justine Snacks, Owen Han, Tiffy Cooks, Cooking with Lynja (in memoriam), Joshua Weissman, Doobydobap, Snackolator, Carmen Habibi. Verified follower counts, cookbook publishing, brand partnerships, and the structural shift in food-and-beverage creator economics.
Marketing
Resonating With Customers Through Content
Resonating with customers through content is the work. What resonance actually means, the platforms where it happens, what separates content that lands from content that does not, and the brands worth studying.
Reputation Management
The Greenwashing Encyclopedia
The Greenwashing Encyclopedia — every type, every case, every regulatory action. From the FTC Green Guides to the EU Green Claims Directive. Allbirds, Oatly, H&M, Boohoo, Shein case files. EPR's definitive reference.
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