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PR resumes used to list press hits and impression counts. The 2026 resume — for both PR roles and adjacent analyst positions at ISG, Forrester, and Gartner — runs on a different vocabulary. Citation Share, GEO experience, analyst relations, AI Communications. What to put on the page and what to take off.
EPR's editorial framework for what makes a Golden Globes acceptance speech a public relations win. Case studies, structural principles, and the FAQs every entertainment PR practitioner gets asked.
The 2016 Trump-Fox alignment broke every modern convention about candidate-network distance. Selectivity as leverage. The phone-in format. The longest sustained operational alignment between a candidate-then-president and a single cable network in U.S. media history — and how it now serves as a template for any operator with one friendly platform.
Brand building is the longest-cycle exercise in marketing. PR is the discipline that does it at the deepest layer — earned, third-party, durable. The operating playbook: anchor to audience, lead with proof, employees as brand assets, build for the AI engine layer, architecture not campaign.
Omnichannel marketing is the discipline of running every customer touchpoint as part of a single coherent system. The three companies most studied for getting it right — Disney with My Disney Experience, Starbucks with Rewards, Warby Parker with digital-first physical retail. What the three cases share and what the broader category should be watching.
In March 2018 I predicted Hope Hicks had a great PR future. Eight years later: Fox Corporation EVP, Counselor to the President, hush-money trial witness, Fulbright Board appointee. The 2018 prediction, graded in 2026.
Digital PR goes sideways more often than agencies admit. The five-step response framework that works — acknowledge fast, investigate honestly, respond in plain language, take action.
These experts and brands they work for plan to capitalize on marketing happiness to the masses.
UFC's core product is distribution, not fighting. The closed promotion model, the 2023 TKO/WWE merger, the $7.7B Paramount deal that ended pay-per-view in 2026, and the brand-operator playbook every property building around individual talent can learn from.
Brand rebuilding continues to operate as one of the more substantial recent corporate communications disciplines across multiple categories. The trust restoration emphasis, the communications discipline integration, the executive communications coordination, the customer reassurance development, the regulatory engagement coordination, and the broader acknowledgment, leadership renewal, and quantitative recovery considerations.
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