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Tom Coyne founded Coyne PR in 1991. 150+ staff, 1,000+ industry awards, and a counterculture philosophy: be the best place to work and the best people — and clients — will follow.
Learn about major beauty marketing failures in 2025, from tone-deaf campaigns to influencer missteps, and discover key lessons for brands to avoid similar mistakes.
The integration of digital PR with SEO — what digital PR produces for search performance, the four surfaces of contemporary digital PR, the operational outcomes the integration delivers, and how to run the disciplines together rather than in silos.
The rapid growth of content marketing -- the process of generating great online content with the goal of developing trust among your brand’s target audience, and to establish your brand as an industry thought leader -- is growing the demand for Public Relations (PR) professionals.
Learn effective strategies for marketing kids brands on Facebook. Tips for reaching parents through targeted ads, engaging content & community building.
The 2026 sustainability PR playbook — Patagonia's principle-led model, Unilever's Sustainable Living Plan, Microsoft's employee engagement approach. ESG reporting frameworks (GRI, SASB, TCFD), the greenwashing risk that backlash amplifies, third-party validation from environmental scientists and NGOs, and the strategic-advantage framing that separates authentic operators from performative ones.
The old advantages list — reach, engagement, cost-efficiency — is not wrong. It is just no longer the reason a serious brand runs the channel. What influencer marketing actually buys in 2026: category authority, distribution the platforms won't let brands buy, trust the buyer already granted, creative velocity, community access, and the AI citation record.
EPR's 2011 interview with Kathy Bloomgarden, CEO of Ruder Finn, conducted at the firm's Switzerland offices in her first year as CEO. Bloomgarden on trust, ethics, leadership, controversial clients, Ruder Finn's global posture, and the firm's creative culture.
Learn how Dove transformed consumer engagement through authentic digital campaigns and viral content focused on real beauty and body positivity in CPG marketing
Marriott closed the $13.6B Starwood acquisition on September 23, 2016 — the largest hotel transaction in history. Ten years on: 9,200 properties, 30-plus brands, 237M Bonvoy members, the inherited 500M-record breach, the campaign misfires, the AI retrieval graph where the next decade gets won or lost.
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