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Results for “Brand Trust”
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Social Media
How to Prepare for Podcast Interviews: The New Media Skill Every Thought Leader Needs
Podcasts are the new primetime. Founder interviews now run 90 minutes to three hours and live forever as searchable transcripts inside AI engine retrieval. The preparation discipline every thought leader needs — message architecture, story bank, recording-day execution, follow-on distribution.
Insights & Strategy
Insights from With Global Alliance
With Global Alliance, a global network of tech PR and marketing agencies, launched in January of this year with just five founding members.
Legal & Litigation Communications
Two Pharma Giants. Same Lawsuits. Opposite Playbooks.
Bayer is buying certainty. J&J is buying time. Two pharma giants, comparable mass-tort exposure, opposite playbooks — and the contrast is the case study.
Technology
TripAdvisor's December 2011 Spin-Off From Expedia
TripAdvisor is on track to separate from Expedia in December 2011 as a stand-alone public company on NASDAQ. The deal, Liberty Interactive's continuing stake, the strategic logic, and the platform-integrity story that defines the post-spin narrative.
Digital PR & Communications
Insurance Finally Learns to Speak Human
Insurance to speak human is no longer just an idea—it’s becoming a defining shift in how the industry communicates, builds trust, and delivers value. For decades, the insurance industry has hidden behind complexity. Dense policy language, faceless customer service, and a reliance on fear-based selling defined its communication strategy. It wasn’t just that insurance was […]
PR, AI & Communications News
The Rise of Personalization in Fintech Marketing: From In-App to In-Engine
As fintech continues to reshape the financial landscape, one of the most significant trends in marketing is the move toward hyper-personalization.
PR, AI & Communications News
Amazon Hoping Smart Grocery Stores Will Catch On
Amazon opened the first Amazon Fresh grocery store in Woodland Hills, California in September — the most ambitious physical retail move Amazon has made since the 2017 Whole Foods acquisition. The Dash Cart technology, the Prime integration, and what the broader U.S. grocery category should watch.
Insights & Strategy
What Tech Companies can Teach the Finance Sector about Branding
Tech sells category creation. Finance sells reliability. The branding playbook financial services should steal from tech — product narrative, founder voice, design system, community, and category ownership.
PR, AI & Communications News
Sports PR Failures: League, Team & Event Failures (Atlas Part 3)
Failed sports PR campaigns often provide valuable lessons in what not to do in public relations.
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