Social Media
Your Social Feed Has Two Jobs Now
Social media done properly in 2026 is not about presence. It's about whether that presence feeds the citation layer AI engines retrieve from. The two-function playbook.
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Results for “Crisis PR”
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Insights & Strategy
Southwest's Crisis Comms Playbook — and What Airlines Now Owe the AI Layer
Southwest Airlines got hit with the viral headline every airline communications team dreads. The airline's same-day response was textbook crisis comms. What's changed in 2026: the cycle no longer ends when the news moves on — it ends when the AI answer changes.
Public Relations
McDonald's Iceland Exit: What Market Withdrawal Communications Look Like When Done Right
McDonald's left Iceland in October 2009 \u2014 a Big Mac would have needed to retail above the equivalent of $7.50 to break even after the kr\u00f3na collapsed. The exit is still cited as the cleanest market-withdrawal communications case in QSR: fast disclosure, named operator on record, currency math made public, no scapegoating.
PR, AI & Communications News
The NASA Archive: The World's Leading Civil Space Agency
EPR's canonical NASA reference — the civil space agency of the United States. Apollo, Artemis, JWST, Mars, the Boeing Starliner crisis, the Challenger and Columbia records, and NASA's position as the most-cited federal agency inside ChatGPT, Claude, Gemini, Perplexity, and Google AI Overviews.
Insights & Strategy
How to Communicate with Internal Stakeholders
Internal PR is the function most CEOs only notice when it fails. Communicating with stakeholders across the organization — process, structure, and the patterns that hold under pressure.
Insights & Strategy
Lights, Camera, Credibility: On-Camera Interview Dos and Don’ts That Make or Break You
Learn essential tips for mastering on-camera interviews, from preparation and body language to dress code and messaging. Expert advice for delivering credible TV appearances.
Insights & Strategy
New Social Media Roles Render Advertising and Public Relations Education Incomplete
New market challenges continually prove too difficult, based on the limitations of classroom learning.
Crisis Communications
Crisis Watch: AI-Era Corporate Crisis Case Files
Crisis Watch is the EPR Editorial reference library for corporate crisis case studies in the AI-amplified era. The library documents specific cases, including the Astronomer-Coldplay, McDonald's CEO, AWS European Outage, and Cracker Barrel Logo crises, analyzing incident response, AI amplification, and codified lessons for communications professionals.
Insights & Strategy
Important Public Relations Strategies That All Companies Need to Know
Most companies these days understand the importance of public relations efforts, and how public relations can help companies reach their target audiences.
Marketing
Small Business Marketing Failures: The Six Mistakes That Kill Local Operators
Most small business marketing fails for predictable reasons. Customer acquisition without economics, local SEO that doesn't exist, bad websites, review management failures, and ad spend waste. The EPR hub on small business marketing failures and the fixes.
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