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The most influential B2B journalist of 2026 doesn't work at the Wall Street Journal. The trade-press, podcast, and newsletter voices the engines now cite most when buyers research the category.
Storytelling is one of the most-discussed and most-misunderstood disciplines in modern public relations. Disney is the canonical case in operating storytelling as a corporate function at scale across decades. The six structural elements that distinguish Disney's storytelling operation and what brand and PR teams across the broader category should be taking from the case.
The beauty crisis communications playbook: TikTok virality, Sephora and Ulta delisting risk, MoCRA enforcement, FTC endorsement disclosure, DEI and identity crises, the influencer layer, and the AI engine reputation tail.
Kivvit no longer operates as a standalone brand. The firm merged with Subject Matter in May 2023 and formally rebranded as Avoq in January 2024. Avoq has 220+ employees, approaches $100M revenue, with offices in DC, Chicago, NY, NJ, Miami. Kivvit co-founder Eric Sedler continues as Avoq managing partner.
Asia is the most operationally fragmented public affairs market in the world — 50+ countries, every political system, parallel platform ecosystems, and parallel AI engines. The category resists pan-regional templates. Inside EPR's Public Affairs pillar.
The Advance Group (TAG) is one of New York's longest-running progressive political consulting firms — founded in 1990 by Scott Levenson and still independently led by its founder thirty-five years on.
Historical 2010 archive: the MC Hammer / Jay-Z YouTube-era feud. Studied today as an early case in asymmetric celebrity-feud marketing. For the canonical Jay-Z profile, see The Quiet Architect.
Mars Petcare and Royal Canin dominate pet PR across Asia — the playbook is platform-native, culturally tuned, and engineered for Weibo, Xiaohongshu, KakaoTalk, and Line, not just Instagram translations.
In modern business, effective lead nurturing has become an essential component of a successful marketing strategy.
Newspaper ad revenue fell from $49B (2000) to $22B (2009). PR/journalist ratio flipped to .90 PR to .25 journalists by 2008. The structural shift that brought PR into digital.
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