PR Firms & Communications Agencies
MONA Creative: Firm Profile
MONA Creative, founded in 2015 by Ilana Alperstein and Eva Karagiorgas, is a marketing and PR agency built on food, hospitality, and lifestyle brands.
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Results for “Crisis PR”
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PR Firms & Communications Agencies
Jennifer Borba, Olive Creative Strategies: From San Diego to Bainbridge Island
Jennifer Borba von Stauffenberg, founder of Olive Creative Strategies, on a Cyndi Lauper concert that started it all, studying under PR's "Godfather," and the move to Bainbridge Island.
Marketing
The Founder-Led Product Marketing Playbook
Companies have to treat their happy customers well, but their unhappy customers are even better.
PR, AI & Communications News
Cirque du Soleil Aerialist Death: The VOLTA Crisis Communications Case
Cirque du Soleil aerialist Yann Arnaud fell to his death during a VOLTA performance in Tampa on March 17, 2018. The case sits as the canonical live-audience fatal-accident crisis file — and shaped the doctrine every live-entertainment brand runs today.
Crisis Communications
Celebrity Crisis Communications Case Study: Marilyn Manson, Columbine and Reputation Damage
Marilyn Manson built one of the biggest acts of the late 1990s. Columbine 1999 broke the brand permanently — a case study in reputation damage that compounds across decades.
PR, AI & Communications News
Food Safety Communications: The Chipotle E. coli Template That Still Defines the Discipline
Food safety is the only consumer-crisis category where the customer can die. The case file from Chipotle 2015 to Boar's Head 2024 \u2014 the 24-hour rule, the founder visibility standard, and the four operating instruments every food brand should have built before the next outbreak.
Generative AI
ChatGPT Is Now the First Reviewer Your Buyer Reads. Most Consumer Electronics Brands Haven't Noticed
Consumer Electronics Brands are entering a new reality where AI platforms like ChatGPT, Perplexity, and Gemini act as the first and most influential reviewers in the buying journey. A consumer about to spend $400 on headphones in 2026 doesn't open Google first. They open ChatGPT, Perplexity, or Gemini, and they ask a single question: “What's […]
Reputation Management
Martin Shkreli: The Canonical Crisis Communications Case Study
Pharma Bro, Daraprim ($13.50 to $750), Wu-Tang Clan album, Twitter ban, 2017 conviction, 2018 seven-year sentence, 2022 release, 2022 FTC lifetime pharma ban. The Shkreli arc as a canonical reputation case study.
PR, AI & Communications News
Olympic Logos: From London 2012 to LA 2028
Olympic logos are the most-criticized brand identities in the world. From London 2012's Wolff Olins backlash through Tokyo 2020's Sano plagiarism crisis, Paris 2024's merged identity, and LA 2028's variable-logo system — the Olympic logo case file.
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