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Global Strategy Group (GSG) is the New York-headquartered public affairs, research, and strategic communications firm founded in 1995. Research-plus-communications integration, Democratic political consulting, five-office national footprint.
Anastasia Golovina, international PR consultant at Brooklyn-based Ditto PR, on blockchain communications, breaking into the US market, and pandemic-era media relations.
10 named Asian casino properties whose architecture functions as brand asset — Marina Bay Sands (Moshe Safdie), Venetian Macao (Renaissance), Morpheus at City of Dreams (Zaha Hadid's final major project), Galaxy Macau, Wynn Palace Performance Lake, MGM Cotai's Spectacle gridshell, Okada Manila's Fountain of Light, Resorts World Sentosa (Michael Graves), Paradise City Incheon (Hirst, Mendini), The Londoner Macao (Big Ben replica). The design is the marketing.
TikTok has become a powerful platform for public relations (PR) and brand promotion due to its unique format and highly engaged audience.
Tech startups invest in PR before they have something to say — and it burns the budget. The disciplined model: branding lock, messaging architecture, journalist relationships built ahead of need, founder visibility, and the AI engine citation work that compounds across rounds.
News media is a PR exercise. It always was. In 2026, the audience changed. The reader's first move now goes to ChatGPT, Claude, Gemini, Perplexity, and Google AI Overviews — and the engine answers from what it has indexed, cited, and chosen to surface.
The Daily Caller in 2026 — one of the most-trafficked conservative digital news publications in the United States, founded January 11, 2010 by Tucker Carlson and Neil Patel. Carlson departed in 2020. Patel remains as publisher.
The PR tactics that build brands in 2026 — value propositions AI engines repeat, stories that compound into Citation Share, sustainability with receipts, content designed for retrieval, and reputation measured inside ChatGPT, Claude, Gemini, and Perplexity.
PepsiCo has launched Starry — a substantial new lemon-lime soda brand introduced in January 2023 to replace Sierra Mist. The Sierra Mist replacement positioning, the Gen Z-targeted positioning, the regular and zero-sugar formulations, the substantial U.S. retail distribution including Walmart, Kroger, and convenience channels, and the broader cohort-driven product development approach.
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