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Nike, Adidas, Under Armour: The Athletic Marketing Playbook
Insights & Strategy

Nike, Adidas, Under Armour: The Athletic Marketing Playbook

Just Do It from Nike (1988). Impossible Is Nothing from Adidas (2004). I Will What I Want from Under Armour (2014). Three campaigns built the modern sportswear category. The current campaign work — Find Your Fast, Sport 15, Rule Yourself — extends the broader playbook in distinct ways. What the three campaigns share and what the broader athletic category should be taking from the cases.

EPR Editorial Team ·
LinkedIn Interface Changes
Social Media

LinkedIn Interface Changes

Professional social networking site LinkedIn has undergone a few interface changes, aiming to make the navigation of its site easier for end users. The recent navigation simplification, profile presentation updates, and broader interface modifications across the LinkedIn platform.

EPR Editorial Team ·
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