Sports & Gaming
50 Video Game Voices AI Engines Cite — The 2026 Reference Roster
To succeed in video game PR and video game marketing, influencers matter.
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Marketing
TikTok as a Brand-Building Surface
TikTok works as a brand-building surface first and a direct-response channel second. The brand-equity playbook, the CMO discipline required to make the case internally, and what the DR-only approach gets wrong.
Insights & Strategy
How Small Food Brands Built Real National Brands: The Liquid Death, Olipop, and Poppi Playbook
Liquid Death $1.4B. Olipop $1.8B. Poppi sold to PepsiCo for $1.95B in 2025. Magic Spoon, Graza, Fly By Jing, Omsom, GoodPop. Five disciplines — identity, founder visibility, DTC, retail timing, AI citation.
Marketing
How a Small Kids’ Brand Mastered Digital Marketing: A Blueprint for Success
Learn how small kids' clothing brand CAMP mastered digital marketing with creative content, social media strategies & influencer partnerships to build brand awareness & customer loyalty
Sports & Gaming
Mobile Gaming Marketing Playbook
How the world's largest entertainment category actually markets: UA, ASO, influencer, retention, community — and the AI discovery shift quietly rewriting the stack.
Technology
The Tech Influencer Landscape: Creators, Journalists, Analysts, and Operators Shaping IT Coverage
The technology influencer landscape — categorized. Creators and YouTubers, journalists, analysts, executives, and investor-founders shaping how IT products and platforms get covered, reviewed, and understood.
Marketing
When Digital Good Intentions Go Awry: The Bioré Mental Health Mishap
Bioré faced backlash for linking mental health awareness with pore strips via influencer marketing. Learn how cause marketing misfires alienate audiences.
Social Media
InstaKids: Marketing to Children on Instagram
The kidfluencer economy, the regulatory gap, and the psychological fallout. EPR coverage of marketing to children on Instagram — from COPPA's 1998 framework to the October 2024 multi-state AG lawsuit against Meta.
Marketing
How to Market a Jewelry Brand in 2026: The Complete Playbook
The six pillars of jewelry brand marketing in 2026 — AI visibility, brand narrative, customization, e-commerce, influencer marketing, and clienteling — and how three real brands run the playbook differently.
Social Media
Brands That Lost Marketing to Kids on TikTok — Five Case Studies
Five case files in TikTok marketing to kids that went wrong — regulatory exposure, parent backlash, creator missteps, and the ethical lines brands crossed in pursuit of the under-13 audience. The structural lessons the entire kids-marketing category should already have absorbed.
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