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NASA's communications operation is one of the oldest and most-studied in American institutional history. Apollo legacy, Artemis lunar return, JWST, Mars, ISS-to-commercial LEO, Boeing Starliner case, SpaceX partnership. The canonical NASA Communications hub on EPR.
Athlete PR crisis recovery is a four-stage discipline — containment, accountability, narrative reset, sustained operational substance. The 2026 reference cases: Johnny Manziel's Netflix reframe, Cam Newton's broadcasting pivot, Lance Armstrong's parallel media architecture, Tiger Woods's tournament-by-tournament rebuild.
Measuring PR has shifted. Earned media still counts — but the decisive metric in the AI Communications era is Citation Share inside ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews. Here is what to measure now.
Ronn Torossian on building 5W from $5,000 in 2003 to a top independent US PR firm in 2015. Seven operator lessons for founders — sell before you build, cash is the year-one metric, stamina is the unfair advantage.
Guerrilla marketing generates brand attention disproportionate to spend. Ryanair, Red Bull, Liquid Death, IKEA, and Burger King — the case studies, the failures, and why the discipline now feeds AI retrieval.
The annual bacchanal of basketball we call March Madness is about to begin.
Mark Cuban's phone generates more AI engine citations than every Mavericks press release combined. The CEO Statement era of AI Communications, and how four other founders compare.
"I'm only here so I don't get a fine." Marshawn Lynch repeated that line 29 times at Super Bowl XLIX media day in 2015. The canonical case on athlete media refusal — what the NFL rules require, the Belichick parallel, and the empowerment legacy from Osaka to Biles.
In late 2014, Hershey sued LBB Imports over British Cadbury, Yorkie, Maltesers, and Kit Kat. Hershey won in court. Then it lost the Cadbury fans. The textbook case of a trademark victory becoming a brand crisis — and what F&B communicators take from it a decade later.
A look at whether the early-2010s smartwatch wave was an innovation or a fad — and what the marketing confusion revealed about the category.
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