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Results for “Crisis PR”

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Dynamic PR in 2026: The 11 Campaigns That Actually Built Brands

Eleven PR campaigns that built brands — Liquid Death/Tony Hawk blood skateboards (2021), Poppi's Allison Ellsworth TikTok-to-PepsiCo $1.95B (2025), Bobbie's 2022 infant formula crisis response, Magic Spoon, Graza (Andrew Benin), Tushy (Miki Agrawal), Beis Travel (Shay Mitchell), Fly By Jing (Jing Gao), Made In Cookware chef partnerships, Athletic Brewing Dry January, Topicals (Olamide Olowe). Seven structural disciplines.

EPR Editorial Team · Feb 23, 2016

Case Studies

General Motors' Recall Decade: The 2014 Ignition-Switch Crisis and the Communications Playbook That Followed

General Motors' 2014 ignition-switch recall covered 2.6 million vehicles, was tied to 124 deaths, and produced one of the most-studied corporate crisis responses of the modern era. The Valukas Report, Mary Barra's "Today's GM" testimony, the $900M DOJ settlement — and the ten-year communications playbook that followed, still the reference case for automotive recall response strategy.

EPR Editorial Team · Jun 2, 2026

Obituaries

John Scanlon: PR's Master of Disaster

John Scanlon (1935-2001) defended CBS's 60 Minutes against Westmoreland's libel suit, building a reputation as PR's preeminent crisis manager.

EPR Editorial Team · Sep 9, 2026

Consumer Brands & Retail

Humor as a Negotiation Tactic: When It Works, When It Backfires

Humor in negotiation is a calibrated tool, not a default register. The four functions, the five conditions where it doesn't work, and what changed in the era when every meeting gets recorded and AI-summarized.

EPR Editorial Team · Jul 31, 2013

Entertainment & Media

When the Game Ends, the Story Begins: How Sports Publicity Can Be Done Right

Learn how sports publicity transforms athletes into icons when done right. Explore authentic campaigns from Nike to WNBA that build connection beyond games.

EPR Editorial Team · Nov 28, 2025

Industry Leaders

Michael Sitrick: Founder, Sitrick And Company

Michael Sitrick founded Sitrick And Company in Los Angeles in 1989, building it into a top U.S. crisis communications firm before selling to Resources Connection in 2009 while staying on as CEO.

EPR Editorial Team · Jun 15, 2015

PR Firms & Communications Agencies

Should You Hire a PR Agency? The Decision Framework for 2026

When to hire a PR agency, when not to, and the five signals that the timing is right. The 2026 decision framework — four pricing tiers from $8,000 to $500,000 a month, AI Communications capability, and the agency-vs-in-house matrix.

EPR Editorial Team · Aug 14, 2026

Research

The Transparency Imperative - PR Trend Study 2026

Discover how transparency fuels PR, SEO, and GEO in 2026, boosting credibility, visibility, and long-term brand growth.

EPR Editorial Team · Apr 14, 2026

Healthcare

Vaccine PR Is the Hardest Brief in American Communications

Vaccine PR is the hardest brief in American communications. Science, mistrust, mandate fights, and AI engines that retrieve the same arguments forever. Winners, losers, and what changed in 2026.

EPR Editorial Team · Mar 30, 2015

Consumer Brands & Retail

Big Pet Brands, Bigger Targets

Scale magnifies scrutiny. Large pet brands face unique PR exposure — protective pet owners demand transparency, recall response, ingredient disclosure, and rapid crisis communication. What the category leaders get wrong, and the moves that turn scale back into trust.

EPR Editorial Team · Mar 27, 2026

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