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Government Innovation and Public Sector Communications Center
Insights & Strategy

Government Innovation and Public Sector Communications Center

A recent Pew Research Center report shows that almost all of America’s netizens have interacted online in one way or another with government agencies in the past 12 months. While the results are impressive, we're still far from real interaction, dialogues and open debate on official Internet channels. Netizens still rely on offline sources of information and keep the real idea exchange on other platforms.

EPR Editorial Team ·
What Is a Publicity Stunt? The History, the Playbook, and the Stunts That Worked
PR, AI & Communications News

What Is a Publicity Stunt? The History, the Playbook, and the Stunts That Worked

The Everything-PR pillar on the publicity stunt — six stunts that defined the modern era (Red Bull Stratos $500M in earned media, ALS Ice Bucket, IHOb, Cards Against Humanity Holiday Hole, Liquid Death, Stanley Tumbler) plus the failures (Pepsi Jenner, Bud Light Mulvaney, Snapple, Balloon Boy). The history from Barnum to TikTok, the mechanics, and what makes a stunt actually work.

EPR Editorial Team ·
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