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Trends in African American Beauty Marketing
Nonprofit

Trends in African American Beauty Marketing

Ten trends shaping African American beauty marketing: authenticity and representation, natural hair care (SheaMoisture, Cantu), social media and content creators, community engagement (Fenty Beauty, Beauty Bakerie), personalization for hyperpigmentation and curl patterns, clean and sustainable formulations, data and technology, expanded shade ranges, collaboration with Black entrepreneurs, education and empowerment.

EPR Editorial Team ·
Event Marketing 101: The 2026 Discipline
Marketing

Event Marketing 101: The 2026 Discipline

Event marketing in 2026 — live, hybrid, and creator-distributed events across trade shows, conferences, festivals, launches, and brand activations. Attendance is no longer the metric. The secondary content cycle and AI engine citation share are. The Coachella lesson, the Fyre lesson, and the 2026 measurement stack.

EPR Editorial Team ·
How Goldman Sachs Runs LinkedIn
Marketing

How Goldman Sachs Runs LinkedIn

Goldman Sachs runs one of the most-studied corporate LinkedIn operations in financial services \u2014 CEO David Solomon's disciplined cadence, the Talks at GS series, 300,000+ annual analyst applications through Careers, plus the JPMorgan, Morgan Stanley, BlackRock, Microsoft, Salesforce, and HubSpot models compared.

EPR Editorial Team ·
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