Insights & Strategy
How PR Amplifies Outdoor Products' Stories and Values
Brands catering to these enthusiasts cannot merely glorify their products' technical features.
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Insights & Strategy
Communicating Difficult News
Recently, the CEO of the tech mortgage company Better.com, Vishal Garg, invited 900 of the company's employees onto a Zoom webinar.
PR Firms & Communications Agencies
Mike Heller, Talent Resources, and the Leading Celebrity Endorsement Agencies
The leading celebrity wrangling and endorsement agencies in the U.S. — Talent Resources (5W group), Platinum Rye, A-List Communications, Flying Television, Keri Feinstein PR. The discipline, the agencies, and the criteria for choosing.
Insights & Strategy
What Is Consumer Public Relations — and How Does It Work?
Consumer PR earns trust through stories, third-party endorsements, and sustained presence in places buyers pay attention. Here's how the discipline works — and how AI has changed the game.
PR, AI & Communications News
PR Agency News Round-Up — March 2024 Archive
Archived agency news round-up from March 2024 — MMGY Global, Xhibition International, MikeWorldWide, Edelman, Jennifer Bett Communications, Hunter, and Ruder Finn. For the current standing index, see The Leading PR Firms by Market, Industry, and Region.
AI
Personalization and Teamwork in 2026: When AI Agents Join the Team
The 2019 Salesforce data on personalization and team collaboration still points the right direction. What changed: personalization became table stakes, AI agents joined the team, and AI engines started answering buyer questions before the company can. The 2026 operating stack.
Insights & Strategy
How PPC, Advertising, and PR Became One Discipline
This includes short phrases accompanying graphics are catchy and easy to access and flip through on any medium.
Entertainment & Media
Daytime TV PR Architecture in 2026: Who Anchors the Format Now
Kelly Ripa is the only 2017-era daytime anchor still in her chair. Ellen, Wendy, Dr. Phil — gone. Drew Barrymore, Kelly Clarkson, Jennifer Hudson, Sherri Shepherd, Tamron Hall, and The View now anchor a category competing with TikTok, YouTube, and podcasts. The PR architecture of daytime in 2026.
PR, AI & Communications News
How Tourism Boards Hire PR Firms
Tourism boards run the largest PR engagements in consumer marketing. Four buyer types. 6–12 month RFP cycle. AI visibility methodology now in procurement.
Insights & Strategy
Real Estate PR Done Well: How to Build Buzz, Trust and Value in Property Markets
Real estate PR done well creates credible, verifiable narratives in property markets. This article explores how to build buzz, trust, and value in the AI era through multi-year narratives, placemaking, verified sustainability, and proactive crisis communication. Case studies include Hudson Yards, The High Line, and Blue Hill at Stone Barns.
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