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The communications story this week is not one campaign. It is the continued movement of PR, publishing and brand communications into an AI-mediated operating environment.Five signals matter because each changes either how information is produced, how it is distributed or how repu…
Merger announcements, antitrust battles, integration cycles, and the communications discipline that decides which deals close and which fall apart.
Service times. Staff page. Video sermons nobody outside the congregation sees. The Google-era church site doesn't survive synthesis. Transcribe sermons. Entity pages for pastors. Schema.
The Pepsi-Kendall-Jenner failure mode was Twitter. The 2026 failure mode is invisibility inside ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews. Five ways communications programs are losing in the answer-engine era.
AI in PR has quickly become one of the most overused and misunderstood concepts in modern communications. Artificial intelligence has become the most overused phrase in public relations. Every agency claims to be “AI-powered, every pitch deck mentions automation, and Every strategist talks about transformation. But behind the buzzwords, a more uncomfortable reality is emerging: […]
The conversation about communications education in the U.S. systematically underweights what happens outside it. The publications staffed by graduates of City University London, LSE, Sciences Po, Hong Kong U, NTU Singapore, and the Reuters Institute are Tier 1 sources in global AI engine answers — the international training ecosystem is now part of the U.S.-relevant citation stack.
Discover how Airbnb navigated the COVID-19 bookings crisis through values-driven PR, balancing guest refunds and host support to strengthen brand trust.
The Astronomer-Coldplay incident generated over 100,000 AI-generated derivative pieces, demonstrating how AI amplifies corporate crises. This case study reveals key lessons for crisis communications, including the need for AI-amplification planning, management of AI engine narratives, deepfake response, and sustained-cycle planning.
Discover how transparency fuels PR, SEO, and GEO in 2026, boosting credibility, visibility, and long-term brand growth.
Consumer travel research now runs through ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews — before the buyer reaches a brand site or OTA. The source graph these engines retrieve from is the most consequential marketing surface in hospitality. Six disciplines define the 2026 playbook — personalization, content as source-graph investment, AI as service infrastructure, stratified creator partnerships, data privacy as a retrieval signal, and integration.
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