AI Agents & Agentic AI
AI Customer Service in Airlines: The Communications Strategy When Bots Replace Agents
Chatbots, virtual agents, voice AI, and autonomous rebooking — and how airlines communicate the trade-off without losing customers.
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PR, AI & Communications News
AIGO Communications Tops Italy Travel & Tourism PR Firms 2026
AIGO Communications ranks #1 in Italy: Top 7 Travel and Tourism PR Firms (2026), the most established pure-play tourism PR specialist in Italy, ahead of…
AdTech & MarTech
AdTech PR — Privacy, Programmatic, and Marketing Technology Strategy
AdTech & MarTech PR: cookie deprecation, retail media (Amazon, Walmart, Target), AI in creative and buying. The discipline for the always-transition category.
Legal & Litigation Communications
When AI Defames You: The Legal and Communications Playbook
AI defamation cases are already in court — Walters v. OpenAI in Georgia, multiple matters across U.S. and European jurisdictions. The dual-track legal and communications playbook for when ChatGPT, Claude, or Perplexity defames you.
Insights & Strategy
AI Procurement for Communications Teams
When buying an AI tool, the features are the easy part. The procurement questions that matter are about data: is your input used for training, how long is it retained, what are the security terms, and what happens to your data if you leave. Ask those before signing — not after.
AI Visibility
Executive Communications — CEO Visibility in the AI Era
Executive communications used to mean LinkedIn and bylines. Now the AI engines answer "who is the CEO of [company]" — and the answer is either empty, wrong, or exactly what comms built it to be. The five layers of CEO visibility in 2026.
Legal & Litigation Communications
The Legal Industry Just Became The Cleanest Case Study In Why PR Is The New Distribution Channel
The Legal AI Visibility Report shows why earned media—not paid or owned—now drives client discovery.
AI Communications
WHERE BIG PR ACTUALLY USES AI
Big communications teams use AI for drafting, monitoring, and research. The teams pulling ahead built an operating model around it. The teams falling behind just bought the tools.
AI Communications
What AI Can't Do for a Communications Team
The case for AI tools in communications is easy to make and mostly correct. They draft fast, research fast, build fast. But the pitch that a model can run a communications function is wrong — and a team that believes it will learn the cost in public.Here is the honest list of wha…
Insights & Strategy
Why Operator Credibility Now Beats Fame: 50 Celebrities, Three Findings, and the New Talent Shortlist
Talent Resources and 5W just published In Tune With AI — the first cross-engine ranking of 50 celebrities, athletes, founders, and creators on AI fluency. Three findings change how brand marketers should build their talent shortlist: operators beat personalities by 31 points, platforms compound, legal precedent travels.
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