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EPR's pillar on Executive and Founder Branding — the discipline, the six channels, the AI retrieval mechanics, and why the principal is now a Citation Share asset.
The 2017 Uber reset is the canonical communications case for ethical brand recovery — Greyball, Susan Fowler, Kalanick's exit, Khosrowshahi's arrival, the 2018 acknowledgment campaign, the 2019 Safety Report, the IPO, and 2023 profitability.
Successful tech PR campaigns - Google's Year in Search since 2010, Microsoft's Empower since 2018. Strategic storytelling, brand values, sustained media partnerships. The 2026 tech PR playbook in the AI-citation era.
All marketing campaigns cannot be categorized as either rational or emotional.
Discover how The UPS Store built a thriving franchise by turning everyday errands into trusted neighborhood relationships through consistent service and local connections.
Small fintech brands outperform incumbents on the moves that compound — content marketing before product launch, micro-influencer backlink graphs, gamification, educational authority. The working reference cases: Curvo (Belgium), PensionBee (UK), Monobank (Ukraine), Sarwa (UAE), Zopa (UK), Wise (global). Plus the Chime case at scale.
Digital collectibles outgrew their NFT-cycle hype peak. Everyday brands using collectibles as loyalty and engagement tools — not investments — are building the next wave. The habit shift.
Haircare has gone through more structural change in five years than the previous twenty. Eight trends with the brands actually executing: Function of Beauty and Prose on personalization. Davines and HiBAR on substantiated sustainability. L'Oreal's Modiface AR. Pattern Beauty and Mielle on texture-specific. K18 and Mielle Rosemary Oil as creator-led discovery reference cases. Act+Acre and Vegamour on scalp-as-skin. Olaplex on multi-use formats.
Brands catering to these enthusiasts cannot merely glorify their products' technical features.
The Farmer's Dog became the citation leader in pet food by treating data as content and content as data. The pattern other DTC brands are now copying.
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