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Authentic stakeholder narrative. ESG disclosure discipline. Founder-CEO visibility infrastructure. AI engine retrieval positioning. Sustained editorial relationships in trade and business press. The 2026 ideas.
Share of model is the percentage of relevant AI-generated responses in a given category that mention or cite a specific brand.
Actor Johnny Depp is back in the news as one of the court proceedings related to his ongoing feud with ex-wife, Amber Heard, has ended.
In 2010 Craig Newmark commented on Unvarnished — a site that let users review individual people. Unvarnished didn't survive. The category it gestured at became the entire internet. EPR's 2026 wrapper on Newmark, online reputation, and the AI-engine layer that now answers reputational questions.
February 2022. On the eve of her Platinum Jubilee, Queen Elizabeth II declares her wish that Camilla be Queen Consort. Seven months later Elizabeth dies. The transition proceeds without controversy. The case study on closing succession questions while the authority still exists to close them.
Lifestyle PR used to be magazines, then influencers. In 2026 it's citations. The new playbook for lifestyle brands competing inside ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews.
Developing diverse video content has moved from representation add-on to structural element of how streaming platforms compete. Netflix's vertical content brands — Strong Black Lead, Con Todo, Most, Golden. Disney Plus's family-multigenerational architecture. Hulu's Onyx Collective. What separates structural infrastructure from add-on representation.
Leaders don't have to spend time in the marines to learn from the way these disciplined individuals live their lives.
Sugar tax, HFSS ad bans, mandatory calorie labels. Britain is the preview market for the next decade of food brand communications.
A 25-year case study in institutional crisis communications: how the Vatican handled — and mishandled — the global clergy sexual abuse crisis from Boston 2002 through Pope Francis.
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