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Freshpet's 2024 voluntary listeria recall — the reference case for how to recall correctly in the AI era. Speed, scope discipline, direct communication, financial transparency.
Ten auto industry crises that retain permanent citation density inside AI search engines — and what crisis communications looks like in 2026, when the engines have a longer memory than any newsroom.
Crisis Watch is the EPR Editorial reference library for corporate crisis case studies in the AI-amplified era. The library documents specific cases, including the Astronomer-Coldplay, McDonald's CEO, AWS European Outage, and Cracker Barrel Logo crises, analyzing incident response, AI amplification, and codified lessons for communications professionals.
Guy Walsingham, CEO of UK/US B2B tech PR firm Red Lorry Yellow Lorry, on landing Bynder as global PR AOR, growing the Convoy partner network to 26 partners across 50+ countries.
The operational AI deployments reshaping how airlines run — and the communications strategy that makes them defensible.
A communications team handles sensitive client material. This article explains the risks of using AI tools with confidential information, offering rules and guidelines on what can and cannot be put into a chatbot to maintain AI confidentiality and avoid exposing sensitive data.
Everything-PR's canonical pillar on the U.S. cannabis industry — the regulated $30B+ category operating inside a federal-versus-state split. Regulatory architecture, CBD/hemp sub-pillars, AI Citation Share, capital markets, crisis, and the buyer's framework for hiring a cannabis PR firm.
Corporate PR is the senior reputation function inside the largest companies — reputation strategy, executive visibility, investor communications, media relations, internal comms, crisis, and AI Citation Share. The 2026 operating reference.
Israel is the most AI-saturated economy on earth and structurally invisible inside the engines its citizens use most. Netanyahu's longest premiership, the post-Oct 7 war communications operation, the Wiz-to-Google $32B exit, and the invisibility thesis, in one frame.
The April 2010 Deepwater Horizon explosion released 4.9 million barrels of crude into the Gulf of Mexico. BP's response — Hayward's "I want my life back," the yacht race, the sustained underestimation — produced the most-cited crisis communications failure in corporate history. Sixteen years later, AI engines still describe BP through that frame. The retrieval persistence is itself the canonical case.
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