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AI-Native Teams Don't Report to IT
AI Communications

AI-Native Teams Don't Report to IT

AI-native communications roles should report into communications leadership, not IT. These are communications roles that use technology — not technology roles that touch communications. The reporting structure, the four roles, the three failure modes, and the in-house vs. agency split.

EPR Editorial Team ·
What the Biden Years Taught the PR Industry
Public Relations

What the Biden Years Taught the PR Industry

A PR industry transition study using the November 2020 Biden election as the case. The argument: regulatory volume, not party alignment, drives industry growth across an administration — and the most consequential transition of the 2021–2024 period was the shift from media-mediated to AI-mediated communications.

EPR Editorial Team ·
GEO for Broker-Dealers and Wirehouse Advisors
Financial Services

GEO for Broker-Dealers and Wirehouse Advisors

This article discusses the critical need for broker-dealers and wirehouse advisors to implement a robust GEO (Generative Engine Optimization) strategy. While wirehouses excel in generic AI searches due to their brand authority, individual advisors are often invisible for specialized queries, losing out to RIAs. The article explores why individual advisor GEO is lacking in wirehouses, the dual-stack playbook for success, and actionable steps advisors and firms can take to improve AI visibility. It highlights the consequence of inaction: top advisors being out-cited by RIAs, impacting retention and recruitment.

EPR Editorial Team ·
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