Education & EdTech
Business Schools and the Climate Crisis: The Named Programs, the Real Frameworks
Business schools and business leadership programs have a big role to play in addressing the climate crisis.
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Social Media
Customer segmentation in fashion marketing
Fashion buyer segmentation is no longer demographic. It is psychographic, behavioral, and AI-mediated. The six segmentation methods and why demographic-only models miss more purchases than they explain in 2026.
Marketing
Volkswagen's AR Driving Experience: The Taos, the Amazon Box, and the State of Automotive AR
Volkswagen launched one of the most innovative automotive marketing campaigns of the year this December — QR codes on one million Amazon shipping boxes that trigger a web-based AR test drive of the Taos SUV. What the campaign does, what other automakers are doing, and where automotive AR sits heading into 2022.
Digital PR & Communications
Brands Investing in Regenerative Agriculture
Regenerative agriculture is a system of agriculture that aims to restore the habitats they occupy.
Crisis Communications
T-Mobile's August 2021 Breach: 40 Million Records, John Binns, and the Fifth Incident in Four Years
T-Mobile disclosed a breach affecting ~40M former/prospective customers, 7.8M current postpaid, and 850K prepaid — SSNs, DOBs, driver's license data exposed. The fifth breach in four years. Mike Sievert's response and the pattern regulators are watching.
Marketing
Best video conferencing tools
Video conferencing has become indispensable in bringing the modern workforce together.
PR Firms & Communications Agencies
Josh Rosenberg Runs Day One, PRWeek's 2026 Agency of the Year
Day One Agency is an independent creative communications firm founded 2014 by Josh Rosenberg, who remains CEO. PRWeek 2026 Midsize Agency of the Year. $51M 2025 net revenue, +7.4% YoY. Clients include American Express, Nike, Chipotle, and Converse.
PR Firms & Communications Agencies
Akrete: PR and Marketing Firm Profile
Akrete, founded by Margy Sweeney in 2011, is a PR and marketing agency focused on real estate, property technology, financial services, and cannabis clients.
PR Firms & Communications Agencies
M Booth Communications PR Agency
M Booth — New York-based public relations agency. Part of the Next 15 Communications portfolio. Specialists in technology, healthcare, retail, consumer products, B2B marketing, beauty, travel, and wine and spirits. PRWeek Best Place to Work. Midsize Agency of the Year.
PR Firms & Communications Agencies
Brandi Sims, Brandinc PR: Beauty and Lifestyle PR Out of Oklahoma
Brandi Sims founded Oklahoma-based Brandinc PR in 2020 after 12+ years in PR and marketing. On betting on yourself, the social-media followers myth, and the leap of faith.
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