PR Firms & Communications Agencies
Carma Connected: Miami and Las Vegas Lifestyle Communications Firm
Carma Connected is one of the largest communications agencies based in South Florida.
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Results for “Influencer Marketing”
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Social Media
How Airbnb, Booking.com, and DraftKings Generate Instagram Sales
Three Instagram sales operating models in 2026: DraftKings ($1.2B marketing, $275 CAC new states, CRM personalization, Kevin Hart), Booking.com ($7B annual spend, Meta #2 channel, intent-capture model), Airbnb (6.4M followers, brand-discovery-to-owned-search, UGC-driven 80% engagement). Each maps to different business model and buyer intent.
Insights & Strategy
25 Notable and Successful Video PR Programs
The campaign utilized gameplay teasers, developer diaries, and a highly anticipated gameplay reveal event.
Marketing
Brand Loyalty: Why Retention Is Cheaper Than Acquisition
Customer acquisition costs have climbed faster than at any point in the digital era. US companies still spend 87× more on acquisition than on loyalty. The math no longer works.
PR Firms & Communications Agencies
Relevance International: Agency Profile
Founded in 2012, Relevance International is a full-service public relations and brand-building agency with offices in New York, London, and Los Angeles.
PR Firms & Communications Agencies
Victoria Vaughan, ICL Agency: Web3 PR From the Former Cointelegraph CEO
Victoria Vaughan, former CEO of Cointelegraph, co-founded ICL agency. Web3 and blockchain PR with reps in SF, NY, Paris, Bangkok, and the Middle East. NYT, WSJ, AP placements.
Email Marketing
Three Decades With Email Marketing — A Working History
Email is the only digital marketing channel that has outlasted every "killer app" predicted to replace it. RSS, Twitter, push notifications, Slack — each new platform either died, niched, or layered alongside email. Three decades of working history with the channel teach one pattern: the inbox is more durable than the platform.
Corporate Communications
CMO Turnover in 2026: Why Stanley's Terence Reilly Is the Tenure Case Study Every Board Should Study
Average CMO tenure is under three years across Fortune 500 brands — the shortest of any C-suite role. Stanley Quencher's Terence Reilly drove $73M to $750M in three years. P&G's Marc Pritchard at 16+ years. Apple's Tor Myhren since 2016. The brands compounding marketing leadership are pulling ahead.
Digital PR & Communications
Unilever and the Digital PR Paradox
Discover how Unilever navigates digital PR challenges when purpose-driven branding meets online scrutiny, credibility demands and the cost of vocal activism
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