Higher Education Communications
Georgetown University's Public Relations Program: Everything-PR Overview
Electives and Specializations: To allow students to tailor their education to their interests, the program offers a range of electives.
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Insights & Strategy
Event Marketing 101: The 2026 Discipline
Event marketing in 2026 — live, hybrid, and creator-distributed events across trade shows, conferences, festivals, launches, and brand activations. Attendance is no longer the metric. The secondary content cycle and AI engine citation share are. The Coachella lesson, the Fyre lesson, and the 2026 measurement stack.
Insights & Strategy
Employer Branding in 2026: The Working Reference
Employer branding in 2026 — what it is, the companies that demonstrate it at scale (Salesforce, HubSpot, Patagonia, Anthropic, Stripe, Costco), and the five disciplines that compound: substantive values authenticity, executive visibility, employee-generated content, sustained content production, and AI engine retrieval. Why it matters more in 2026 than 2018.
Technology
AI Bias in 2026: How ChatGPT, Claude, Gemini, and Perplexity Treat Brands Differently
AI bias in 2026 is a brand visibility question. Each engine — ChatGPT, Claude, Gemini, Perplexity — surfaces brands differently. The four bias profiles every communications team needs to monitor.
CPG
Using Customer Success Stories
These stories highlight how the company's products or services have helped solve real-world problems or meet specific needs.
Insights & Strategy
PR Networking in 2026: Muck Rack, PRSA, and the New Findability Bar
PR networking in 2026 runs through Muck Rack, PRSA, and AI engine findability. The 2023 fundamentals still apply — but personal brand is now substrate, not tactic, and journalist outreach has higher structural bars.
Insights & Strategy
Types of Research Designs
Research design is a crucial aspect of any research project, as it outlines the methods and procedures that will be used to gather and analyze data.
Marketing
How Goldman Sachs Runs LinkedIn
Goldman Sachs runs one of the most-studied corporate LinkedIn operations in financial services \u2014 CEO David Solomon's disciplined cadence, the Talks at GS series, 300,000+ annual analyst applications through Careers, plus the JPMorgan, Morgan Stanley, BlackRock, Microsoft, Salesforce, and HubSpot models compared.
Insights & Strategy
Cheap Marketing That Actually Works
A limited marketing budget isn't the constraint people think it is. What actually moves the needle when you can't outspend the category — partnerships, referrals, earned media, and being the answer inside the AI engines where buyers now research.
Insights & Strategy
Remote Work Won — How GitLab, Automattic, and Zapier Built Without an Office
The following is a Q & A with Bobby Peddi, is the Founder and CEO of TRUiC.
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