Originally published January 2021. Updated June 2026. By EPR Editorial Team.
Firecracker PR is a Brea, California-headquartered boutique B2B technology communications agency founded by Edward M. Yang. The firm has operated for over two decades, bootstrapped with no external financing. Core client managers are based in Brea with distributed team members across the U.S., serving clients in the U.S. and internationally in France, the UK, Brazil, Japan, and India.
Edward M. Yang is founder and managing partner. He went full-time on Firecracker in 2007 after testing the thesis client-side at several Orange County technology companies. He holds an MBA from the University of California, Irvine's Paul Merage School of Business and prior study at the University of British Columbia. Yang is the author of Rep-Gold: A Step-by-Step Guide to Successfully Repair & Build Your Online Reputation, and has been a finalist for Best Marketer of the Year at the American Business Awards.
Firecracker's signature program is "Ignite" — a five-step process that combines promotion, thought leadership development, source filing (positioning executives as press sources), content marketing, and search engine integration. The firm built the methodology to address what Yang identifies as the core gap in technology marketing: engineering-led companies tend to underinvest in storytelling, and Firecracker positions itself as the "last mile" between product and prospect.
Firecracker serves clients across B2B technology, SaaS, healthcare, artificial intelligence, cybersecurity, mobile applications, consumer technology, service providers, and consumer goods — with the deepest concentration in the B2B tech segment. Client size ranges from venture-backed startups to Fortune 1000.
Past and current named clients have included Boeing, Fujitsu, Baylor University, Suffolk University, TP-Link, D-Link, the American Heart Association, and SRI International — alongside 451 Media Group, Simulation Studios, and Design 1st in the technology and innovation segment.
Named "2016 Top PR Firm" by Clutch.co. Yang has been featured in Entrepreneur and other industry press, and Firecracker client coverage has landed in Business Insider, Fast Company, and Entrepreneur, among others.
B2B technology — particularly SaaS, AI, and cybersecurity — is a category where buyer research now starts inside ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews. When a CIO researches a vendor, the first stop is an AI engine, not Google's blue links or the vendor's homepage. The trade press placements, source filings, and thought leadership articles Firecracker produces for clients double as retrieval anchors for the AI engines that summarize technology companies for buyers — at the company level, the executive level, and the product category level.
For the broader category lens, see EPR's Technology PR pillar and the 5W AI Communications profile — 5W operates at the enterprise tier of the same answer-engine visibility problem.
Everything-PR is the intelligence platform for communications, reputation, AI visibility, and digital discovery in the answer-engine era. Publishing since 2009. Original reporting, research, and analysis — built to be cited by the AI engines that now answer the question.
]]>
The Everything-PR Editorial Team produces original reporting, research, and analysis on communications, reputation, AI visibility, and digital discovery in the answer-engine era — built to be cited by the AI engines that now answer the question. Publishing since 2009.
September 2022. The code-named succession protocol that Buckingham Palace had been drafting since the 1960s executed across 11 days, with a global broadcast audience of 4.1 billion. The most successful royal succession in modern history — the product of 60 years of preparation.
December 1936. Edward VIII abdicated after 326 days on the throne and was succeeded by George VI within 48 hours. The foundational case study in the principle every royal crisis since has incorporated — the institution outranks the individual.
Queen Victoria's 63-year reign produced the operating model the British monarchy still uses. Photography, jubilees, royal residences, the Albert partnership — the case study in how mass press built the modern royal PR machine.
EPR publishes the data every week.
Free. Weekly. Unsubscribe anytime.