Berkeley Communications: Enhancing Brand Reputations & Driving Sales
Founded in 1988, the agency has thrived at using creative storytelling to deliver better results for organizations. Headquartered in Reading and Berkshire, the agency tells great stories for B2B and tech brands across the US, EMEA and around the world.
Employing insight to create effective strategies and develop stories that make emotional connections, the award-winning agency crafts stories that affect change and make people care.
Being an international, full-service agency, several aspects stand out. These are as follows:
Key services
#1. Public and influencer relations
At Berkeley Communications, PR and communication pros employ storytelling approaches that raise awareness and maximize media coverage. Running tailor-made campaigns with imaginative content, the agency has honed the skill of connecting with target audiences, reaching key journalists, and creating the desired impact for a brand.
Leveraging the prowess of its PR pros, the agency proactively seeks out opportunities to spread a brand’s message.
Strategies employed by Berkeley Communications’ PR service include media events and roundtables, product launches, influencer relations, thought leadership activities, and brand awareness campaigns.
#2.Content creation and marketing service
Working with an in-house team comprising of content writers, strategists and journalists, Berkeley Communications employs a tailored storytelling architecture to convert leads, drive sales and grow a brand’s coverage.
Having honed the art of articulating brand stories to capture media attention and reach target audiences, Berkeley Communications’ team crafts captivating blog posts, CRM emails, social media campaigns, whitepapers and reports.
Berkeley Communications’ content creation and marketing service includes award entries, workshops for brand storytelling, thought leadership articles, case-studies, and sentiment analysis.
#3. Branding and design
Ensuring that visual identities incorporate brand stories, Berkeley Communications’ on-site studio partners with content, marketing and PR teams to bring brand stories to life. Whatever the industry, Berkeley Communications’ designers employ tailor-made graphic design, whitepapers, web-design, and branding to engage with target audiences.
The agency’s branding and design services incorporate marketing collateral, games and applications, infographics, logo design, whitepapers and reports, animation, and illustrations.
#4. Video and audio storytelling
To engage brand audiences with powerful podcasts and videos, Berkeley Communications delivers tailor-made videos to support each brand’s needs. Through bespoke “how to,” hero, and hub content, the agency helps brands engage their target audiences and improve bottom lines.
Guiding organizations through the storyboarding, script creation, video production and post-production phases, the agency ensures that brands have videos that are a good fit for the needs of the organization. Working in collaboration with in-house social media and content pros, Berkeley Communications delivers highly creative and sharp videos.
To draw in a target audience, Berkeley Communications’ team offers multimedia packages ranging from thought-provoking podcast series, video interviews, and business showreel.
Key milestone
#1. Appointment of UK’s managing director
Berkley Communications appointed Lynsey Barry as UK’s managing director. Barry replaced the agency founder Chris Hewitt, who’ll focus on the firm’s storytelling academy and the Berkeley Communications Group.
Notable Clients
Berkeley Communications’ client roster includes brands like Kaspersky, PFS – a logistics company based in the US -, Staples Solutions, Siemens, International Diabetes Federation, Workfront, Cancom, the Leaders Romans Group, and many more.
