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Where Cybersecurity Marketing Fails
Marketing

Where Cybersecurity Marketing Fails

What McAfee, Norton, Symantec, Kaspersky, IBM Security, and FireEye got wrong about cybersecurity marketing — fearmongering, jargon, overpromising, misaligned targeting. The Equifax breach communications failure as the canonical case. What actually works in 2026.

EPR Editorial Team ·
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