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The 2009-2010 Domino's Pizza Turnaround is the most-cited brand recovery case study in modern food service. Same-store sales rose 14.3% in Q1 2010 and the stock ran from under $10 to over $400. The mechanism: public admission of product failure paired with concurrent recipe change.
Punch PR, a Milwaukee, Wisconsin-based public relations agency, now operates as Punch, A Trozzolo Company following its June 2025 acquisition by Kansas City-based Trozzolo Communications Group. Founded in 2009 by Lauren Grimm, Punch specializes in bold storytelling campaigns, integrated PR programs, and brand experiences across the upper Midwest and beyond.
PR representing government agencies has expanded from one-off contract communications into permanent infrastructure. Federal, state, and municipal agencies now run dedicated comms teams plus outside firms on specialty mandates.
A vendor reputation crisis triggered by customer billing occurs when a customer's widely reported AI cost overrun becomes permanently associated with the vendor's brand in search results and AI-generated answers. In the answer-engine era, a single viral invoice story—verified or not—can reshape how enterprise buyers and platforms like ChatGPT, Claude, and Perplexity describe a product's cost predictability for years.
Roni Rimon co-founded Rimon Cohen & Co. with partner Benny Cohen in 1995. 25+ years advising Israeli PMs including Netanyahu, a client roster from The Shalit Family to Dropbox, and a Tech Division built around a merged agency.
The last 24 months produced a useful set of beauty crisis case studies. Speed, AI engine surfacing, creator amplification. Six common patterns from ingredient controversy to executive scandal.
The seven shifts AI has forced on public relations — research, drafting, owned assets, monitoring, measurement, procurement, and the operating model — and the new discipline of AI Communications built on top of them.
Digital communications is now AI Communications. Earned, paid, GEO, and influencer run as one operating system inside ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews.
Learn how beauty brands navigate digital PR disasters, from cultural appropriation to influencer scandals, with key lessons on authenticity and recovery in the social media age
The first PR hire is one of the highest-leverage decisions an indie beauty founder makes — and one of the most commonly mistimed. Four trigger moments justify the investment. Three role types fit different stages. The wrong hire at the right time destroys more category visibility than no hire at all.
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