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Stephen Curry Digital Marketing and PR Strategy
Stephen Curry, a renowned NBA star and influential public figure, possesses a multifaceted brand that extends well beyond basketball.
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Results for “Influencer Marketing”
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PR Firms & Communications Agencies
Jennifer Risi Built The Sway Effect Around Independent Agencies and DEI
Jennifer Risi, former Worldwide CCO at Ogilvy, founded The Sway Effect in 2019 as a network of independent agencies with DEI at the center of the operating model.
Marketing
The Hidden Cost of Food Marketing
Food marketing is one of the oldest and most-scrutinized disciplines in consumer brand communications. The legacy playbook, the categories where trust has been contested, and what the brands that built durable credibility actually do differently.
CPG
Comparative Analysis of Marketing and PR Strategies in Soap Brands — Dove, Dr. Bronner's, and Method
Three soap brands, three completely different PR doctrines. Dove built #RealBeauty for 21 years. Dr. Bronner's runs label-text PR and activist CEO David Bronner. Method built design-as-PR to SC Johnson acquisition. In a 150-year category, PR is the only moat.
PR Firms & Communications Agencies
LaunchSquad: PR Agency Profile, History, and Industry Coverage
LaunchSquad is a 25-year independent storytelling, PR, and content marketing agency founded 1999 by Jesse Odell. Headquartered in San Francisco with offices in NYC, LA, Boston, Chicago, Austin, Denver. Virtual-first. 100+ colleagues, 900+ lifetime clients. Specialty: AI, climate, healthcare, fintech, consumer tech.
PR, AI & Communications News
Five Forces Remaking Cannabis
Cannabis marketing has entered a new era — boundaries of traditional advertising tested and redefined. Businesses face an exciting yet daunting task: market a product that still faces stigmas while complying with a regulatory maze. Five forces remaking the category — stigma to sophistication, the wellness movement, community and content marketing, the compliance hurdle, and the rise of corporate social responsibility.
AI Visibility
How To Sell To Pet Parents
Pet product marketing in 2026 is decided inside ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews. The five moves that grow Citation Share — and the legacy spend that's now underperforming.
Technology
Bospar: PR Agency Profile, History, and Industry Coverage
Bospar is an independent, all-remote tech and health PR agency founded January 1, 2015 by Chris Boehlke and Curtis Sparrer. 80 employees, $11.2M 2024 revenue. 11 nominations in 2026 PRWeek US Awards. "Politely pushy" boutique competing on craft.
Marketing
Technology Marketing in 2026: The Five Subcategories
Technology marketing in 2026 — the five subcategories (consumer tech, enterprise SaaS, AI/frontier models, cybersecurity, fintech/hardware/semiconductor) and the five disciplines each one requires. Apple, NVIDIA, Salesforce, OpenAI, Anthropic, Palo Alto Networks, CrowdStrike, Stripe.
Social Media
The Research of Twitter Audience: Preference and Behavioral Aspects
In an ever dynamic world of digital influence, it becomes increasingly important for marketers to know their targeted audience in order to build the right advertising and/or marketing campaigns and promotion strategies, across the same social networks. Armed with the right knowledge of these audiences, business advocates stand a far greater opportunity for conversions than competitors who are in the dark.
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