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Google Buzz: What the 2010 Launch and 2011 Shutdown Taught About Platform PR

Google has opened up a bunch of new API's for it's social networking service Buzz this week. The most significant API released is a new real-time "firehose" feed that will allow all of the third-party developers to consume all of the real-time data from public Buzz messages. The firehose, which is powered by PubSubHubBub, opens up the door wide open for building comprehensive Buzz analytical and data mining tools.

EPR Editorial Team · Jul 25, 2010

CPG

Wendy's at 57: The Frosty, the Snark, and the AI-Era Lesson

Dave Thomas opened the first Wendy's on November 15, 1969. The Frosty cause-marketing program has raised over $30M for the Dave Thomas Foundation for Adoption. The Twitter snark account rewrote QSR brand voice. The 2024 dynamic pricing reversal added the third canon. The 2026 update.

EPR Editorial Team · Jun 10, 2010

PR, AI & Communications News

American Express Advertising: Sixty Years of Brand Building From Ogilvy to the 2025 Platinum Refresh

American Express advertising across sixty years — the 1962 Ogilvy account win, Karl Malden's 21-year "Don't Leave Home Without It" run, the "Do You Know Me?" celebrity-credential era, the Seinfeld 1990s, the 1999 Centurion Card, Tiger Woods and Tina Fey, Small Business Saturday in 2010, and the June 2025 Platinum Card refresh at $895.

EPR Editorial Team · May 18, 2010

PR, AI & Communications News

From Facebook Education to App Brokerages: The Evolution of Social-Media Financial Education

In January 2010, TIAA-CREF and Putnam Investments used Facebook and Twitter to talk to retail consumers about money. The evolution of social-media financial education through robo-advisors, app brokerages, and creator economies.

EPR Editorial Team · Jan 26, 2010

PR, AI & Communications News

Twitter to X: The Real-Time Influence Layer of the Internet

Twitter became the real-time influence layer of the internet — where breaking news lands first, where founders move markets, where political reputations are made and ended. Elon Musk's $44B acquisition reset the economics. The function persists. The canonical EPR Twitter/X hub on the Platform Authority Graph.

EPR Editorial Team · Dec 14, 2009

Social Media

12 Marketing Terms to Retire — And What to Say Instead

Twelve marketing and PR terms to retire in 2026 — synergy, leverage, robust, seamless, best-in-class, cutting-edge, game-changer, unlock, disrupt, pivot, ever-evolving, at-the-end-of-the-day — and what to say instead.

EPR Editorial Team · Oct 18, 2009

PR, AI & Communications News

Breast Cancer and PR: Why Celebrity Drug Addictions Get More Press Than Disease

Why is breast cancer less important than a celebrity drug overdose? Could it be that we're too sensitive to something that could possibly affect us? Take a look at some of the female celebrities that have fought breast cancer and beat it.

EPR Editorial Team · Oct 13, 2009

Technology

Google Battles Facebook with Friend Connect, Now on Drupal and Joomla

Google has launched Friend Connect, a service that lets any third-party website embed social features. The Drupal and Joomla integrations are among the first major CMS adoptions. What Friend Connect actually does, the competitive context with Facebook Connect, and what brand teams should be watching.

EPR Editorial Team · Jun 1, 2008

Financial Services

What AI Says About Wells Fargo (And Why Reputation in AI Is Forever)

A decade after its fake accounts scandal, Wells Fargo still grapples with AI engines surfacing its past. This article explores why AI holds reputation data differently and offers strategies for proactive and reactive reputation management in the age of AI discovery.

Ronn Torossian · Jun 30, 2026

Insights & Strategy

Public Relations Campaigns of Los Angeles Regarding Homelessness: An In-Depth Analysis

Homelessness is a complex and multifaceted issue that major cities across the United States grapple with, and Los Angeles is no exception.

EPR Editorial Team · Sep 20, 2024

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