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In July 2013, Edelman published a research report on sponsored content authored by Steve Rubel. The honest diagnosis from the world's largest independent PR firm of where paid, owned, and earned media were converging — and why the framing still reads correctly.
Lauren Reed founded Nashville-based REED PR. The COVID-19 Hotline pivot that landed New York Times coverage and the agency's best year of revenue ever.
Discover how Funko transformed vinyl figures into cultural phenomena using digital marketing, social media engagement, scarcity tactics and community building strategies.
Eleven PR campaigns that built brands — Liquid Death/Tony Hawk blood skateboards (2021), Poppi's Allison Ellsworth TikTok-to-PepsiCo $1.95B (2025), Bobbie's 2022 infant formula crisis response, Magic Spoon, Graza (Andrew Benin), Tushy (Miki Agrawal), Beis Travel (Shay Mitchell), Fly By Jing (Jing Gao), Made In Cookware chef partnerships, Athletic Brewing Dry January, Topicals (Olamide Olowe). Seven structural disciplines.
Latin America is a $1.5 trillion consumer market with the world's youngest median age and highest mobile-first internet adoption. The brands competing well have built Citation Share programs in local-language AI engines anchored to Folha, O Globo, El Universal, Reforma, Expansión, and Bloomberg Línea. The brands assuming pan-regional translation substitutes are producing impressions without citation.
CEO and senior-comms search runs through Heidrick & Struggles, Egon Zehnder, Spencer Stuart, Russell Reynolds, Korn Ferry. 90-180 day timelines, 28-33% fees, AI Communications fluency now table stakes for CMO and CCO roles.
Cannabis has crossed a threshold. In 2026, legal cannabis is no longer novel — multi-state operators trade like CPG companies, edibles compete for shelf space next to vitamin gummies. And yet cannabis marketing still behaves like it's trying to prove legitimacy rather than earn trust. The potency trap, why MSOs market like retailers, the end of the influencer shortcut, and why education is the only scalable differentiator.
Learn how affiliate marketing survived digital extinction through discipline not luck by building trust-first ecosystems and content strategies over tactics.
Rembrandt Flores founded EFG PR (Entertainment Fusion Group) — a Los Angeles consumer and lifestyle agency built on celebrity and influencer relationships, media relations, and event marketing. Clients include Guess, Oakley, Tinder, Away, Casper, Sonos.
Learn key strategies for successful franchise marketing in Europe, from cultural adaptation and digital presence to local partnerships and regulatory compliance.
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