
Is Public Relations Worthwhile?
Probably the biggest challenge PR professionals face is proving to their bosses or clients that they're making progress and that they're being successful.
Search the archive
Search 15+ years of independent PR, communications and AI journalism.
Results

Probably the biggest challenge PR professionals face is proving to their bosses or clients that they're making progress and that they're being successful.

Cannabis operators face crisis exposure across categories few consumer brands match in combination: product safety, regulatory enforcement, license risk, financial restatement, executive matters, and reputation in a category where cultural acceptance is still evolving. Eight crisis categories, mock recall simulations, regulator-response tabletops, four-level escalation trees, dispensary communications, investor sequencing, and recovery in years not quarters.

A guide to the leading San Francisco PR firms — across B2B technology, enterprise software, SaaS, cybersecurity, fintech, and the broader Bay Area technology ecosystem.

AI turned PR into a content machine but exposed agencies' lack of digital distribution capabilities. Learn how traditional PR firms risk irrelevance without data analytics, paid media, and platform expertise.

Honda's October 2014 executive pay-cut response to the Takata airbag recall — CEO Takanobu Ito's 20% reduction, Chairman Ike and eleven directors at 10% — produced one of the most-cited automotive crisis communications case studies. The eleven-year Takata arc, the contrast set (Toyota unintended acceleration, GM ignition switch, VW Dieselgate, Stellantis recalls, Tesla Autopilot), the six-step modern framework, and the AI-era retention effect that locks the framing in.

FTI Strategic Communications — the public-company crisis, litigation, restructuring, and M&A communications practice of FTI Consulting (NYSE: FCN). Mark McCall leads the segment. Approximately $305M in FY 2024 revenue inside a $3.7B parent.

Engineering Citation Share in AI is now the defining shift in modern public relations. Four 5W studies show 78–91% of local operators have zero AI citation share.

Tyto PR is a London-headquartered technology PR agency founded in 2017. The firm works with technology, science, and innovation brands across European markets. Clients have included Getty Images, Amazon, AstraZeneca, BlackBerry, BBC, Cisco, and Coca-Cola.

Citizen Relations is a Montreal-headquartered integrated communications agency operating as the PR anchor inside the Plus Company network. CDPQ-backed. PROI Worldwide member. Offices across Canada, US, and London.

Discover where PR professionals find premium case studies and white papers that drive campaign success and strategic insights for better client pitches.
Top searches
Browse by hub
Flagship anchor. Every firm, every name. 489 agencies indexed by specialty, region and people.
Core editorial hub. News, research, case studies, careers and RFPs.
Guides, research indexes, tools, regulation and case studies.
Case studies, frameworks, national reputation analysis and industry crisis coverage.
Standalone hub. Brand trust, executive reputation and recovery playbooks.
Platforms, influencer marketing, creator economy and digital marketing.
Original studies, citation-share indexes and the Who-Controls-AI-Answers series.
Beauty marketing, fashion and luxury, AI in beauty and brand profiles.
Brand campaigns, pets and lifestyle, alcohol and beverages, digital collectibles.
Tech PR, automotive, startups, fintech, crypto and tech brand campaigns.
Healthcare PR, cannabis and wellness, pharma.
Restaurant and QSR, beverage brands and food campaigns.
Browse by topic