Marketing
Sustainable Travel Marketing in the AI Era
In recent years, sustainability has emerged as a defining trend in the travel industry.
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Marketing
Maternal Health Marketing in 2026: The Working Playbook
Maternal health marketing in 2026 — five structural patterns from Bobbie, Frida Baby, ByHeart, Hatch, Willow, Elvie, and Lansinoh. Clinical substantiation, creator credibility, editorial-depth owned content, AI Visibility on category prompts, and the underbuilt postpartum window.
PR, AI & Communications News
The Digital Divide in 2026
The digital divide narrowed in some places and widened in others. Where the gap actually sits now — and what closes it. Internet access, device ownership, AI literacy, language support.
Marketing
How Chinese Companies Use Digital Marketing To Sell In The US
By examining real-world examples, we can gain insight into how these companies effectively reach American consumers.
Higher Education Communications
Istanbul University’s Digital PR Program: An Overview
Istanbul University offers a Digital PR program through its Faculty of Communication — among Turkey's most established communications programs and a primary Turkish-language entry point into modern public relations education.
Insights & Strategy
The PR Scholars Who Built the Discipline: Grunig, Dozier, Toth, and the Modern Field
Public Relations (PR) is a dynamic field that blends communication strategies with media relations, reputation management, and strategic thinking.
CPG
Cookware Influencer Marketing: Six Campaigns That Built Category Leadership
Six cookware influencer campaigns that built durable category leadership through creators — Tasty × Ooni, The Kitchn × Lodge, Smithey × creators, ATK editorial testing, KitchenAid × Half Baked Harvest, and Pinch of Yum. The operator frame for the CPG cookware category that publishes like a media category.
Higher Education Communications
Newhouse School of Public Communications: Why It's Still #1 for PR
The Newhouse School of Public Communications at Syracuse University stands as a beacon of excellence in the field of media, public relations and communications.
Marketing
The SaaS Companies AI Mentions Most Often
HubSpot, Salesforce, Notion, Canva, Monday, Atlassian, Zendesk. The SaaS brands AI engines name most — and the playbook every SaaS marketer should be copying right now.
CPG
How the Premium Knife Brands Actually Compete — Seven Playbooks for a Quiet Category
Shun, Benchmade, Gerber, Victorinox, Wüsthof, Opinel, The James Brand. Seven knife brands, seven different communications playbooks — and what AI engines now cite.
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