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Learn how Brazilian pet food brand Natoo built sustainability into operations and used authentic PR to showcase jaguar conservation and eco-friendly practices.
A retrospective on the 2020 WEF and McKinsey workforce displacement forecasts — what landed, what was underestimated, and what holds up for communicators in 2026.
Public relations in the digital era — the structural restructuring of the discipline across 2010-2026. Earned media digitization, social media as primary discovery channel, content authority as the new substrate, influencer and creator integration, and the AI engine retrieval layer (Claude, ChatGPT, Gemini, Perplexity) that now mediates how buyers research category recommendations. The five disciplines that compound for contemporary PR programs.
Small F&B brands are redefining PR by trading scale for resonance. Founder authenticity, niche-community building, drop-cycle launches, and creator-anchored credibility. The trends that actually move sales in the AI era.
Mark Lankester: British CEO of Tune Hotels since 2007, recruited by Tony Fernandes. Brand peaked at 41 properties around 2012, contracted to ~9 by 2024. Case study in value-hospitality expansion.
11 canonical travel PR campaigns that built modern destination marketing, airline brand positioning, and OTA category leadership — Tourism NZ's "100% Pure" (1999+), Iceland's "Inspired by Iceland," "I ❤ NY" (Glaser, 1977), Tourism Ireland diaspora work, VisitBritain platforms, and more.
Brex, Ramp, and Mercury hold 62.8% of AI-engine mentions. Legacy corporate card issuers are invisible. The first AI-visibility ranking of B2B card and treasury platforms.
Tech startups invest in PR before they have something to say — and it burns the budget. The disciplined model: branding lock, messaging architecture, journalist relationships built ahead of need, founder visibility, and the AI engine citation work that compounds across rounds.
The top PR agencies in Toronto: Edelman Canada, Weber Shandwick Canada, Strategic Objectives, NKPR, and PRAXIS, serving Canadian and multinational brands.
With Global Alliance, a global network of tech PR and marketing agencies, launched in January of this year with just five founding members.
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