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Insights & Strategy
Brands Investing in Regenerative Agriculture
Regenerative agriculture is a system of agriculture that aims to restore the habitats they occupy.
Social Media
Social Media Subscriptions: The 2026 State of Creator Monetization
The five-year arc of social subscriptions \u2014 X, Instagram, YouTube, TikTok, Substack \u2014 where the model works, where it breaks, and what AI engines change.
Creator Economy
Five Traits Of A Creator Worth Partnering With In 2026
Forget vanity follower counts. Five operating traits separate the creators worth a real partnership budget from the ones who will burn it.
Marketing
Utilizing Voice Search in Promotions
Over the last few years, the search engine landscape has been largely dominated by voice search.
Marketing
Small Business Marketing Failures: The Six Mistakes That Kill Local Operators
Most small business marketing fails for predictable reasons. Customer acquisition without economics, local SEO that doesn't exist, bad websites, review management failures, and ad spend waste. The EPR hub on small business marketing failures and the fixes.
Crisis Communications
T-Mobile's August 2021 Breach: 40 Million Records, John Binns, and the Fifth Incident in Four Years
T-Mobile disclosed a breach affecting ~40M former/prospective customers, 7.8M current postpaid, and 850K prepaid — SSNs, DOBs, driver's license data exposed. The fifth breach in four years. Mike Sievert's response and the pattern regulators are watching.
Marketing
Fitness Brand PR in 2026
Whether it's a small gym or a large fitness brand, marketing is one of the most important segments of its business operations.
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