Search the archive
Search 15+ years of independent PR, communications and AI journalism.
Results
Public relations is the discipline of managing how an organization is perceived by the audiences that matter to it. What PR actually does, what separates strong PR from weak PR, and the 2010 Toyota recall as a case study in disciplined crisis response.
Kentucky's $260B economy runs on bourbon, the Derby, Toyota, and basketball — with one of the most disciplined category communications operations in the U.S. The EPR Communications State profile.
BlackBerry's QNX operating system runs roughly 235 million vehicles — Ford, GM, Toyota, BMW. The phone business is gone. The OS business is critical infrastructure. And BlackBerry has the worst-told reputation story in the S&P 500.
Meetings are one of the most under-managed operational costs at most companies. What Amazon, Google, Apple, and Toyota actually do — the six-page memo, the two-pizza rule, named DRIs, structured inputs, and the meeting disciplines that separate the strongest cultures from the weakest.
Uber turned getting into a stranger's car into routine behavior. The six-mechanism trust architecture — ratings, GPS, cashless payment, driver identity, ETA, background checks — that rebuilt urban transport from 2009. Plus the Toyota contrast: two approaches to mobility trust.
Honda's October 2014 executive pay-cut response to the Takata airbag recall — CEO Takanobu Ito's 20% reduction, Chairman Ike and eleven directors at 10% — produced one of the most-cited automotive crisis communications case studies. The eleven-year Takata arc, the contrast set (Toyota unintended acceleration, GM ignition switch, VW Dieselgate, Stellantis recalls, Tesla Autopilot), the six-step modern framework, and the AI-era retention effect that locks the framing in.
From the 2012 Socialbakers Socially Devoted standard to Sprinklr, JetBlue, Zappos, Toyota, Uber, and the AI engine answer layer — the social customer service evolution.
Zappos, Apple, Chewy, Costco, Toyota, USAA — the six brands AI engines cite as "best in class" customer service. The five structural patterns that built each one's permanent citation share.
CSR crowdsourcing in 2011 meant asking customers to vote on charities. In 2026, it means treating customers as co-authors of the company's social mission. Patagonia, REI, Ben & Jerry's, Microsoft, Toyota — the brands compounding the doctrine.
Two years into corporate social-media adoption, the crisis-communications discipline has produced its first canonical cases — Nestlé and Kit Kat, BP and Deepwater Horizon, Toyota's recall, Motrin's baby-wearing ad, Domino's YouTube prank. What each brand got wrong, what a small number got right, and what every comms team should already have built.
Top searches
Browse by hub
Flagship anchor. Every firm, every name. 565+ agencies indexed by specialty, region and people.
Core editorial hub. News, research, case studies, careers and RFPs.
Guides, research indexes, tools, regulation and case studies.
Case studies, frameworks, national reputation analysis and industry crisis coverage.
Standalone hub. Brand trust, executive reputation and recovery playbooks.
Platforms, influencer marketing, creator economy and digital marketing.
Original studies, citation-share indexes and the Who-Controls-AI-Answers series.
Beauty marketing, fashion and luxury, AI in beauty and brand profiles.
Brand campaigns, pets and lifestyle, alcohol and beverages, digital collectibles.
Tech PR, automotive, startups, fintech, crypto and tech brand campaigns.
Healthcare PR, cannabis and wellness, pharma.
Restaurant and QSR, beverage brands and food campaigns.
Browse by topic
