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Results for “Crisis PR”
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Marketing
Taylor Swift’s Brand Marketing: A Masterclass in Authenticity, Reinvention, and Fan Engagement
Learn how Taylor Swift built a global brand through authenticity, fan engagement and smart marketing strategies that transformed her from country star to pop icon
PR, AI & Communications News
PR Firms Scout Government Offices to Fill Corp Comm Positions
Every administration change in DC produces a hiring cycle. PR firms scout government offices for the operators leaving agencies — communications directors, press secretaries, policy aides — and the corp comm seats they fill.
Corporate Communications
Microsoft's Corporate Communications: The Ten-Discipline Rebuild
Microsoft went from $300B and antitrust hangover in 2014 to over $3 trillion in 2024. Product explains part. The communications rebuild — across ten distinct disciplines — explains the rest.
Crisis Communications
Atlantic City's Comeback Is Permanent
Atlantic City's 2025 brick-and-mortar high: $2.89B in-person, $2.88B online, $6.98B total NJ gaming (+10.8%). Borgata #3 nationally. Safety perception gap unresolved.
Nonprofit
How ASPCA Turned A Hashtag Into Policy
The ASPCA's "We Are Their Voice" campaign turned a hashtag into policy through sustained emotional storytelling, legislative engagement, and the broader animal welfare advocacy architecture. The mechanics of how the campaign produced both fundraising lift and state-level policy outcomes — the puppy mill legislation, the breeder reform work, and the broader category infrastructure that ASPCA built across multiple years.
Insights & Strategy
What Is the PR Mentoring Network?
A PR mentoring network pairs senior practitioners with earlier-career professionals to transfer craft, judgment, and access. In 2026, the discipline now has to teach the next generation how to win inside ChatGPT, Claude, Gemini, Perplexity, and Google AI Overviews — alongside earned media, crisis, paid, and influencer.
Insights & Strategy
The Digital PR Suite Revolution
The end-to-end digital PR platform market in 2026 — Cision, Meltwater, Muck Rack, Prowly, Agility, Brandwatch. What the tools actually do, what they miss, and why Citation Share is the metric none of them measure yet.
Corporate Communications
Carsten Kengeter, Deutsche Börse, and the European Executive-Crisis Model
Deutsche Börse CEO Carsten Kengeter stepped down in 2017 under German prosecution alleging insider trading tied to the failed LSE merger. The case settled in 2018 without admission. A reference study in European executive-crisis communications and the structural differences from the U.S. model.
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