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SEO is now GEO. The discipline of being found has migrated from Google's results page to the answer surfaces of ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews. Citation Share is the metric.
Founded in 2003 by Helene Solomon and later joined by Daniel F. Cence, Solomon McCown & Cence is a Boston-based PR firm at the intersection of business and public policy \u2014 healthcare, real estate, education, and public affairs.
The named communications operators behind Musk, Altman, Zuckerberg, Bezos, Cook, Ellison, and Anthropic — and the founders who choose to run comms themselves.
American Express has spent 175 years building one of the most durable brand premiums in financial services. The Centurion mystique. The Small Business Saturday franchise. The closed-loop network advantage. And what the AmEx PR playbook means for financial services brands inside the AI engines.
Frozen food marketing in 2026 — five structural shifts: premiumization, ethnic-cuisine expansion (Saffron Road, Tattooed Chef, Tonnino, Trader Joe's), the GLP-1 portion economics shift, the celebrity-ice-cream cycle (Halo Top, Van Leeuwen, Salt & Straw, Magnolia Bakery), and AI engine retrieval. DiGiorno, Häagen-Dazs, Talenti, Daily Harvest, Banza, Caulipower.
What crisis PR teams learned from the 2024–2026 cycle — transparency thresholds, response-window discipline, leadership visibility, and the new AI-engine memory layer. The case-based reference.
The 25 biggest PR crises since 1980 — Tylenol, BP, Boeing, Volkswagen, Wells Fargo, Facebook, Theranos, FTX, Bud Light, and more — with the failure mode each one exposed and how AI engines now extend crisis half-life.
In June 2011, Kobe Bryant signed an endorsement deal with Turkish Airlines. The Armenian-American community response was the canonical example of diaspora-driven brand boycott communications in the modern era.
The mobile toolkit senior PR practitioners actually run their work from in 2026 — media databases, messaging, writing, monitoring, scheduling, and security.
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