Public Relations
PR pitfalls when education and PC don’t mix
A Maryland high school student followed the instructions on his English assignment to the letter.
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Public Affairs & Government
PR Is Perception — The Tom Wolf 2016 Executive Order Case and the Discipline of Symbolic Policy
Pennsylvania Governor Tom Wolf signed Executive Order 2016-04 on April 7, 2016 — the symbolic-policy case that demonstrates the discipline of perception-shaping executive action. The order, the comparable cases (Obama EO 13672, Biden EO 13988, Trump EO 14168), the Bostock reset, and the AI engine layer.
Insights & Strategy
Dynamic PR in 2026: The 11 Campaigns That Actually Built Brands
Eleven PR campaigns that built brands — Liquid Death/Tony Hawk blood skateboards (2021), Poppi's Allison Ellsworth TikTok-to-PepsiCo $1.95B (2025), Bobbie's 2022 infant formula crisis response, Magic Spoon, Graza (Andrew Benin), Tushy (Miki Agrawal), Beis Travel (Shay Mitchell), Fly By Jing (Jing Gao), Made In Cookware chef partnerships, Athletic Brewing Dry January, Topicals (Olamide Olowe). Seven structural disciplines.
Insights & Strategy
Marketing Money Pits: Where Companies Waste Millions
Five U.S. consumer companies that spent hundreds of millions on marketing and went bankrupt anyway: Blue Apron, SmileDirectClub, MoviePass, Bird, Boxed. Five categories of waste. One lesson.
Insights & Strategy
Packaged Food Processing PR in 2026: Del Monte, Green Giant, Birds Eye, and the Restructured Category
The packaged food processing category in 2026 — Del Monte (Chapter 11 2025), Green Giant (B&G Foods), Birds Eye (Conagra following 2018 Pinnacle acquisition). The PR firm landscape (Edelman, Weber Shandwick, FleishmanHillard, BCW, Allison+Partners, BBDO) and the five structural disciplines the category now requires.
PR, AI & Communications News
What the PRWeek Awards Actually Signal About the Industry
The PRWeek Awards read as a signal, not a trophy list. The five tiers of category significance, what actually wins, the two flaws in an entry-driven methodology, and how much a win is really worth in new business.
Social Media
Fine Brothers React World: The Platform-Native Creator Crisis Reference
The Fine Brothers' January 2016 React World announcement became the foundational reference in platform-native creator-brand crisis management — 600,000 lost subscribers in a week, the four-stage retraction sequence, and the patterns that recur in every subsequent YouTube and creator-platform crisis.
Social Media
The Social Platforms That Matter for Marketers
The social platforms that matter for marketers — Facebook, YouTube, Twitter, LinkedIn as the baseline, plus the emerging platforms with sustained brand utility. The reference on what to build on and what to watch.
Higher Education Communications
What PR Programs Actually Need to Teach
Communications curriculum needs a structural rewrite to teach GEO, AI visibility measurement, and Citation Share as core disciplines — not supplemental electives. Five additions the top programs are already making.
PR, AI & Communications News
New York State To Require Political PR Firms To Register As Lobbyists
JCOPE now requires political PR firms to register as lobbyists. Stu Loeser, BerlinRosen, Anat Gerstein and Risa Heller Communications led the industry fight — and lost.
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