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The agency-client negotiation playbook for 2026: how to handle procurement, defend retainers, price for AI Communications outcomes, and counter the six procurement tactics that compress fees.
Informa $3.5B. RX Global (formerly Reed). Emerald. Clarion. Four operators consolidated the global trade-show industry. CES, NAB, HIMSS, NRF, IMTS, Black Hat, SHOT Show, Outdoor Retailer — the franchises that still matter.
The relationship between sales and marketing is one of the central operational questions in B2B. Five patterns separate aligned organizations from non-aligned ones.
A conversation with a B2B marketing friend who insists Twitter does not work for his company — and the broader honest assessment of where the B2B Twitter category actually delivers value. Benioff at Salesforce, Shah at HubSpot, Levie at Box, and the structural challenges everyone else faces.
It's hard enough to ensure your address data is valid when you're dealing with one country and one set of mail format rules. When you move into direct marketing on an international level, things get even trickier. You have to keep track of all postal requirements for individual countries, as well as target your marketing campaigns to work with the culture and demographics of a particular region. You can get great results from marketing internationally, but here are a few considerations to keep in mind when you take the global plunge.
Jeff Bezos bought The Washington Post in 2013 for $250 million. Thirteen years later, the case is the canonical reference for what private billionaire ownership can and cannot do for a legacy newspaper — and the structural ceiling every publisher now operates under as AI engines intercept the discovery journey.
Mobile is past the tipping point — smartphones in the majority of U.S. pockets, tablets in 40% of households. Mobile storytelling is reshaping how marketers communicate.
Dad-vertising emerged as a named marketing trend when brands began featuring fathers in marketing that had previously been aimed almost entirely at mothers. The trend, what it actually revealed, and the broader household-buyer principle underneath it.
Cheap SEO is more expensive than no SEO. Why the shortcut playbook keeps failing, what doing it properly actually costs, and how the discipline of durable rankings compounds.
HotelRunner: Turkish hotel-tech platform from Istanbul. 60,000+ partners, 193 countries. Founded as CloudArena 2011 by Agopyan and Beklen. $1.5M seed in 2013.
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