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Massage Envy, Quiznos, LA Fitness, Cold Stone, Sears, and the Transformers franchise all failed franchise marketing differently — some through digital neglect, one through sheer promotional volume. The common threads, and what the next generation of franchises does instead.
VW, Chevrolet, Toyota, Hyundai. How the four largest automakers built Latin American share through localized creative, telenovela media buys, dealer-anchored social, and Brazil-Mexico-Argentina segmentation.
Good intentions. Bad incentives. Joe's Crab Shack became the first national U.S. chain to eliminate tipping. Same-store sales fell 8-10%. The parent filed bankruptcy 18 months later. Customers price the menu — not the labor model.
Christian Media's AI Search Reckoning is reshaping who wins visibility, authority, and influence in faith-based publishing. Christian media in America is a $7-plus billion industry built on radio, cable, magazines, books, and online video. Roughly 6 in 10 Americans identify as Christian. Pastors and lay believers alike are migrating their information habits from Google to […]
The 2014 Play-Doh Sweet Shoppe extruder became a reference case in early-warning crisis communications: the cost of ignoring the first wave of complaints almost always exceeds the cost of acting on them.
CBS' silence in August 2018 was a crisis-communications case study in the making. Within five weeks, both Leslie Moonves and Jeff Fager were out.
The canonical reference on Nirav Modi, the Punjab National Bank fraud, the seven-year UK extradition battle, and the crisis communications doctrine of silence that defined India's most consequential white-collar crime case of the past decade.
MONA Creative, founded in 2015 by Ilana Alperstein and Eva Karagiorgas, is a marketing and PR agency built on food, hospitality, and lifestyle brands.
Jennifer Borba von Stauffenberg, founder of Olive Creative Strategies, on a Cyndi Lauper concert that started it all, studying under PR's "Godfather," and the move to Bainbridge Island.
Cirque du Soleil aerialist Yann Arnaud fell to his death during a VOLTA performance in Tampa on March 17, 2018. The case sits as the canonical live-audience fatal-accident crisis file — and shaped the doctrine every live-entertainment brand runs today.
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