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WordStream's guide to Google AdWords matching options — broad, phrase, exact, negative — and which fits which campaign goal. The reference still cited despite the platform name change.
Hollywood is squeezing Netflix at the licensing layer. Showtime pulled Dexter. Starz instituted a 90-day delay. The studio pressure that is producing Netflix's first major original content deal — the just-announced House of Cards commitment with David Fincher and Kevin Spacey.
UBS's 44-page dress code went viral in 2010. In March 2023 UBS acquired Credit Suisse for $3.25B. The 15-year arc to becoming the world's largest wealth manager with $5.7T AUM.
Avis 1962, Pepsi 1975, Adidas 1986, Burger King 2003, Lyft 2012, AMD 2017, Bing 2023 — the most studied positioning play in marketing history is being #2 to a category-defining leader. The discipline, the wins, the failures, and what the AI Communications era is repeating right now.
LinkedIn crossed 85 million members in 2010 and the working assumption has shifted — the profile is now a primary professional surface, not a backup résumé. Recruiters source on LinkedIn before posting jobs; reporters vet sources there; customers check salespeople. The brand called you, made operational at scale.
EPR has been publishing communications industry analysis continuously since 2009. What 15+ years of publishing industry forecasts has actually surfaced — what's reliably predictable, what isn't, and how the AI Communications era fits the multi-year arc.
Most PR firms still treat social media as a broadcast channel — and that's the structural reason most campaigns under-deliver in 2026. The five reasons agencies stay stuck in broadcast mode, and what good social engagement actually looks like.
Minnesota's PR firms in 2026 — Padilla, Weber Shandwick (Minneapolis HQ), Bellmont Partners, Goff Public, Risdall, and the Twin Cities operators serving Target, Best Buy, 3M, General Mills, UnitedHealth, and the broader Fortune 500 cluster anchored in the state.
Virgin Blue — now Virgin Australia — denied responsibility for a media ban after its reservations system crashed twice in a week. The operational failure was big. The communications failure was bigger.
Horn Group, founded by Sabrina Horn, was acquired by FINN Partners in September 2015. The brand was retired; the team now operates inside FINN's U.S. tech practice. Updated June 14, 2026.
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