Neighbor Works America Issues Marketing RFP
Provide professional services for the coordination and delivery of marketing/communications and website needs for a three-year period. Delivery of services requires coordination with the Strength Matters management team and its Research and Publications Management contractor, CPE Management contractor, and CFO Working Group members.
Background:
We are an organization that cares deeply about affordable housing and community development and the people who benefit from them. Their safety and wellbeing is why we come to work in the morning and why we put in long hours and years of service.
To be successful at this work, there is simply no substitute for the reach, breadth and know-how of the NeighborWorks network – more than 240 of the nation’s best community development organizations – and the support structure that we have built over more than 35 years.
We build the skills, supplement the resources and amplify the reach of these organizations so they can build more houses, empower more individuals and transform more communities than they would be able to do on their own.
Scope of Work:
Provide professional services for the coordination and delivery of marketing/communications and website needs for a three-year period. Delivery of services requires coordination with the Strength Matters management team and its Research and Publications Management contractor, CPE Management contractor, and CFO Working Group members.
- Website Marketing, Content, and Strength Matters Awareness
- Develop marketing strategy using direct marketing and social media to increase website subscriptions and general awareness
- Develop materials (graphics and text) for social media posts
- Write and deliver monthly e-newsletter to promote resources and learning opportunities
- Write and deliver Strength Matters event announcements
- Maintain Strength Matters mailing list
- Maintain Strength Matters subscribers list
- Create communications schedule to manage all Strength Matters communication needs (website updates, annual meeting notices, bootcamps, financial management conference, webinars, annual survey)
- Design email communications in HTML and send via Constant Contact
- Run Constant Contact reports to monitor usage
- Manage new subscriber inquires (individual and group), including troubleshoot problems with payment processing vendor
- Update annual meeting and conference marketing and sponsorship materials Website Management and Maintenance
- Post new and updated resources (documents and webinars) to website, as needed
- Maintain fresh content of website front page by posting news and upcoming events
- Manage website subscription renewals, including troubleshoot problems with payment processing vendor
- Run website subscription revenue reports monthly and share with sponsors
- Manage free website subscriptions as directed by Strength Matters management team
- Coordinate 3rd party website designer for non-routine changes to website
- Manage the website’s online community plug-in and its technical operations
- Create and issue annual subscribers survey, and analyze responses for actionable insights about recruitment and/or learning topics and resources
- Produce and manage website/subscriber usage statistics for annual reporting
- Coordinate website hosting
- Manage website security and plug-in upgrades
- Preparation of Strength Matters Learning Resources and Online Community
- Work with Strength Matters management team, CFO Working Group, and other contractors to finalize papers and webinar presentations (proofing and formatting)
- Maintain marketing sheet of all website resources
- Work with Strength Matters management team, CFO Working Group, and other contractors to refine the design and functionality of the online community forum
- Run reports about the online community usage (general traffic and by topic)
- Market Strength Matters Bootcamps
- Work with Strength Matters management team, CFO Working Group, or appropriate contractors to coordinate and market bootcamps
- Maintain marketing sheet of all website resources
Due Date:
September 20, 2019
