Otterly.AI is a Vienna-based AI search monitoring platform that shows brands where they appear, and where they are missing, in answers from ChatGPT, Perplexity, Google AI Overviews, Google AI Mode, Gemini and Microsoft Copilot. Thomas Peham, Josef Trauner and Klaus-M. Schremser founded it in 2024. Otterly.AI says it is self-funded and reports more than 40,000 marketing professionals as users as of August 2026.
Last updated: November 2, 2026
This profile covers who runs Otterly.AI, what the product does, what it costs according to public listings, who it fits and where it falls short. It is a company profile, not a ranking, and it does not replace a side-by-side comparison of vendors. For that, see EPR's guide to tracking brand visibility in AI search.
Who founded Otterly.AI and where is it based?
Otterly.AI was founded by Thomas Peham, Josef Trauner and Klaus-M. Schremser and is based in Vienna, Austria. Peham is the chief executive. His company biography describes him as a SaaS marketing executive, and the company's about page says it launched its first product, an AI search monitoring tool, in October 2024.
The company's own timeline says more than 1,000 marketers were using the product by December 2024, when TechCrunch covered it. Otterly.AI's legal entity is OtterlyAI GmbH, according to a software directory listing. A September 2026 review by SE Ranking, itself a competitor in AI visibility tracking, puts the team at 17 people. Treat that figure as a third-party estimate, not a company statement.
How is Otterly.AI funded?
Otterly.AI has not announced any outside funding and describes itself as self-funded. Peham told TechCrunch in December 2024 that the company would not seek outside funding, according to SE Ranking's review of the company. No investor or round appears in the company's about page, press releases or the directories checked for this profile.
That sets Otterly.AI apart from the venture-backed platforms EPR covers. Profound has announced $334.5 million across five rounds, as tracked on EPR's Profound valuation page, and Peec AI, Scrunch AI, Brandlight and AirOps have each announced venture rounds. Self-funding means less public financial disclosure, so buyers cannot judge the company's runway from announcements.
What does Otterly.AI do?
Otterly.AI tracks how often and how favorably a brand, its website and its competitors appear in AI-generated answers to a set of prompts that the customer chooses. The platform runs those prompts on a schedule, records which brands the AI engines mention and which web pages they cite, and reports the results in dashboards.
The core features described by the company and by third-party reviewers are:
- Prompt monitoring across several AI engines, with reports on brand mentions and website citations.
- Competitor tracking, so a team can see which rival brands appear in the same answers.
- Citation and domain views that show which pages and sites AI engines draw on.
- Prompt research, which helps teams decide what to track.
- A Recommendations feature, announced in a company blog post last updated April 16, 2026, that suggests actions based on the monitoring data.
- A public API, a Claude skill and a marketplace of more than 101 workflows, announced June 1, 2026.
SE Ranking's review says Otterly.AI measures visibility with a direct method that queries the engines as a user would, instead of inferring results from an API. That review is a competitor's assessment, so verify the method with Otterly.AI before relying on it.
Which AI engines does Otterly.AI monitor?
Otterly.AI monitors ChatGPT, Perplexity, Google AI Overviews, Google AI Mode, Gemini and Microsoft Copilot, according to its June 2026 press release. The company's original 2024 launch covered three: Google AI Overviews, ChatGPT and Perplexity.
Coverage varies by plan. A September 2026 review by AEO Labs says Claude, Gemini and Google AI Mode are paid add-on engines, priced from $9 to $149 a month depending on the plan. Another review lists Claude as an add-on as well. Confirm which engines come with the plan you are quoted, because the list has changed since launch.
How much does Otterly.AI cost?
Public listings put Otterly.AI's entry plan at $29 a month, but prompt allowances and the higher plans differ between sources. The company's own pricing announcement says every plan includes all features, and that plans differ mainly by the number of search prompts tracked.
| Plan | Reported price | Reported prompts | Source |
|---|
| Lite | $29 a month | 10 to 15 search prompts, depending on the listing | Techjockey, Writesonic |
| Standard | $189 a month | 100 search prompts in an older listing | AEO Labs, Techjockey |
| Premium | $489 a month | 400 search prompts | OMR Reviews |
The prices above come from third-party listings, not from a page EPR confirmed with Otterly.AI, and the plans have changed over time. The AEO Labs review adds that Claude, Gemini and Google AI Mode cost extra on top of the plan price. Check Otterly.AI's pricing page before budgeting.
Who is Otterly.AI built for?
Otterly.AI is built for marketing and SEO teams that want to start measuring AI visibility without a sales process. Third-party reviewers describe the fit as solo founders, small brands and consultants on the Lite plan, and agencies and in-house teams on the Standard plan, where unlimited workspaces and API access begin, according to a 2026 review by Ryze.
The company says nearly half of its customers are in North America, according to its June 24, 2026 press release announcing a headline sponsorship of BrightonSEO San Diego. Otterly.AI also partnered with PressRanger, an AI-powered PR platform, to connect AI search monitoring with PR outreach.
Otterly.AI differs by price, self-serve setup and independence from outside investors. Enterprise-focused platforms such as Profound and Brandlight sell mainly to large brands, and EPR's profiles of Brandlight and Scrunch AI describe those sales models. Otterly.AI publishes public plans and lets a small team start with a few prompts.
The other differences are scope and breadth. AirOps, covered in EPR's AirOps profile, pairs measurement with content production. Semrush folds AI visibility into a broader SEO suite, as described on EPR's Semrush ownership page. Otterly.AI centers on monitoring and recommendations, with the API and workflow marketplace added in 2026 for teams that want to pipe the data into other tools.
What are Otterly.AI's limitations?
Otterly.AI's limitations are plan-based engine coverage, prompt caps on the cheaper plans and limited public financial detail. Prompt-based monitoring only measures the questions a team chooses to track, so a short prompt list can miss how AI engines describe a brand in other contexts.
Three cautions apply to the claims in this profile:
- User counts of 30,000 (June 2026) and 40,000 (August 2026) come from the company and have not been independently audited.
- Awards and recognitions, including the 2025 Gartner Cool Vendor listing, reflect analyst or review-site opinion, not measured performance. Gartner itself states that its research is opinion and not a statement of fact.
- Most pricing and feature details come from third-party reviews, several of which are published by competitors.
What has Otterly.AI announced through November 2026?
Otterly.AI has announced a steady run of product launches and recognitions since its October 2024 debut. The dated items below come from the company's about page, its blog and its GlobeNewswire releases.
- October 2024: first product launched as an AI search monitoring tool.
- December 2024: TechCrunch covered the company; more than 1,000 marketers had started using the product.
- June 2025: OtterlyAI 2.0 launched.
- November 4, 2025: named a Cool Vendor in the 2025 Gartner Cool Vendors for AI in Marketing, one of five vendors in the report.
- 2026: named a High Performer for Answer Engine Optimization tools in G2's Winter 2026 report and ranked #10 on G2's 2026 Best Software Awards Rookies of the Year list, according to the company.
- June 1, 2026: launched a public API, a Claude skill and a marketplace of more than 101 workflows.
- June 24, 2026: became headline sponsor of BrightonSEO San Diego 2026 and reported it had won Best AI Search Software Solution at the 2026 European Search Awards.
- August 2026: reported more than 40,000 marketing professionals using the product.
What should PR teams do with Otterly.AI?
PR teams can use Otterly.AI to check which of their earned placements AI engines cite and which competitors appear alongside the brand. Start with 10 to 25 prompts that match how buyers ask about the category, record which sources are cited, and compare that list with the brand's recent coverage.
Run the same prompts each month and keep the dated results. EPR's guide to generative engine optimization explains how those source patterns connect to PR work, and the GEO services cost guide shows what agencies charge to act on the data.
Continue with EPR's tracker of funded AI visibility companies, the Peec AI profile and the AI visibility section.
Sources
Company facts come from Otterly.AI's about page, its June 1, 2026 press release and its June 24, 2026 press release. The Gartner recognition appears in the company's November 4, 2025 press release. Early coverage is TechCrunch's December 18, 2024 report. Pricing and team-size figures come from third-party reviews by SE Ranking, AEO Labs and OMR Reviews.
