Fake accounts on social media have always been a problem. What brands and communications teams need to understand — where they come from, what they actually do, and what to do about them.
EPR queried five AI engines on the most-asked PR and marketing book prompts. Which titles get cited most, which disappear, and what the pattern reveals.
Buyer personas are insufficient for how mid-market B2B companies sell in 2026. Customer intelligence — account data, intent signal, and AI Discovery across ChatGPT, Claude, Gemini, Perplexity, and Google AI Overviews — is the replacement.
YouTube and TikTok are competing for the same consumer attention from structurally different positions. TikTok's algorithmic feed and short-form format versus YouTube's long-form depth and search infrastructure. The format competition and what the next twelve months may bring.
One role often discussed is that of a community manager.
Video PR controls the narrative because it leaves the least room for interpretation. Dollar Shave Club's 2012 $4,500 launch video to $1B Unilever acquisition. Red Bull Media House's brand-as-broadcaster doctrine. GoPro's UGC pipeline. The mechanics of three doctrines.
Stan Steinreich on 22 years of independence, the High Point office, running Tel Aviv and Dubai post-Oct 7, the first 24 hours of a crisis, and what AI Communications changes for corporate comms.
Georgia-Pacific's integrated response. Charmin's empathy play. Cottonelle's #ShareASquare. How the 2020 toilet-paper crisis set the modern CPG crisis-comms template.
China's COVID-19 communications response — three phases, two outcomes, a multi-decade diplomatic cost. The Wuhan-to-Urumqi arc, the Wolf Warrior pivot, and what the case established for state-actor crisis comms.
Crowdfunding PR is structurally distinct from product PR — it requires brand-narrative before product exists. Pebble's $10.27M Kickstarter success then Fitbit acquisition. Oculus's $2.44M Kickstarter then $2.3B Facebook acquisition. Coolest Cooler's $13.3M raise then catastrophic backer failure.
