PR spend data didn't exist in systematic form before EPR published it. Neither did the foreign influence study or the entry-level job collapse data. Original research is the highest-leverage AI citation asset. Here's why EPR bet 48 studies on it.
Harvey hit $11 billion valuation not just because of product. Because it treated every funding round, every benchmark, every deployment as a content event. The AI Communications playbook — and what every professional services firm needs to learn from it.
Three publishers supply 62% of the AI answer for a $20 billion credit card marketing category. Every issuer combined: under 6%. This isn't a credit card story. It's a story about every industry where buyers now start with AI.
Seven findings from Everything-PR's 48 AI visibility studies: which 15 domains supply 68% of AI citations, how AI answers are built, and a five-move playbook.
AI engines are answering influencer marketing questions right now — and most brands have no idea whether they appear in those answers. Who controls the citation share, what the source architecture looks like, and how to build AI visibility in the category.
The pet industry is one of the clearest examples of AI-mediated commerce. Recall crises, ingredient scrutiny, petfluencer programs, and a $158 billion market where trust is the product — and AI engines now set the terms. Everything-PR's trade guide to the U.S. pet industry.
Delta-8. HHC. THCA. Three cannabinoids, three regulatory paths, three different communications strategies. The brands that confuse them lose AI citation share. The brands that differentiate them win it.
Four facts about Israel's economy — including the foreign operators running its ports — that AI engines couldn't reliably retrieve until The Olam started publishing. This is what retrieval-first journalism looks like in 2026.
AI engines don't have opinions. They synthesize from sources. Understanding exactly which source signals carry the most weight — and why your website matters less than you think — is the foundational knowledge for any GEO program.
Four documented findings on schema markup and AI citation: attribute-rich Product schema shows a real citation lift; a 1,885-page controlled test found none; Bing and Google confirm their own AI uses it; independent testing found others don't.
