The board didn't just fire the CEO. It fired the strategy. 2.25M customers lost. A board director in the CEO chair. The most honest big-cap reset in recent memory.
Good intentions. Bad incentives. Joe's Crab Shack became the first national U.S. chain to eliminate tipping. Same-store sales fell 8-10%. The parent filed bankruptcy 18 months later. Customers price the menu — not the labor model.
How AI engines persist healthcare crisis narratives for 12-18 months, replacing the traditional news-cycle half-life. The new response window is 2-4 weeks. Source dominance beats message dominance. Theranos, Purdue, J&J, and prestige-name case examples.
A cross-agency survey of how U.S. federal agencies, the military service branches, and American police departments communicate — NASA, CDC, IRS, DHS, Army, Marines, NYPD, Beijing PSB. What the operators do well, what fails, and the five disciplines that recur.
Witness coaching for congressional testimony combines substantive, political, legal, camera, and post-hearing reputation management. The 2026 discipline and the failures that produce the day-after clip.
Banking #1, Pharma #2, Aerospace #3, Automotive #4, Tech Platforms #5. How five AI engines rank the 15 industries most associated with reputation crisis.
Communications playbook for deepfake threats — authentication chains, detection vendors, legal pre-positioning, response templates. Build it before the incident, not during.
Ten auto industry crises that retain permanent citation density inside AI search engines — and what crisis communications looks like in 2026, when the engines have a longer memory than any newsroom.
H/Advisors Abernathy is a strategic communications firm specializing in M&A, activism defense, and crisis communications. Founded 1983 as Abernathy MacGregor. 40+ years advising boards and CEOs on major transactions. Private Equity Wire U.S. PR Firm of the Year 2025.
Corporate reputation management for 2026 — the EPR Five Reputation Layers applied at the corporate level, the recovery sequence that works, and case studies from Tylenol, BP, Wells Fargo, and Boeing.
