Crisis Communications
Deepfake Defense: How Comms Teams Should Prepare Now
Communications playbook for deepfake threats — authentication chains, detection vendors, legal pre-positioning, response templates. Build it before the incident, not during.
Tag
Cybersecurity — Tagged Articles
PR Firms & Communications Agencies
Merritt Group: Strategic Communications Agency Profile
Merritt Group, founded in 1996 and led by CEO Alisa Valudes Whyte, is a McLean, Virginia–based strategic communications agency serving technology, energy, healthcare, and government clients.
Cybersecurity
CrowdStrike's Marketing Reset After The Outage
CrowdStrike survived the largest IT outage in history. The product held. The CEO held. The stock held. What the company hasn't yet rebuilt is the marketing surface that turns the recovery into a permanent asset.
Crisis Communications
Synthetic Media in the Crisis Era: The New Defensive Playbook
Deepfakes, cloned voices, fabricated evidence. Crisis communications now has to defend against synthetic attacks that didn't exist three years ago. The playbook is new and most firms haven't written it. Speed of verification is itself the response strategy.
Cybersecurity
Cybersecurity PR Is The Underrated Defense
Every major cyber incident becomes a story before it becomes a forensic report. Stakeholders judge what happened by how it was explained. The Trust Equation — trust lost = impact × perception of response. Why cybersecurity PR is operational defense, not adjacent support.
Insights & Strategy
ReputationDefender: The Industry's Oldest Name, Now Owned by Norton
ReputationDefender, founded in 2006, largely invented the consumer reputation management industry. Now owned by Gen Digital (Norton, Avast), it offers services including search result improvement, digital privacy, and data-broker removal. The firm recently launched Total Radius, an AI-powered service for public-facing individuals, connecting online data exposure to physical safety risk. This article is part of EPR's profile series on the reputation management industry.
Technology
25 Cybersecurity Campaigns That Broke Through
Cybersecurity marketing moved past fear in 2026. 25 campaigns that broke through on clarity, credibility, and proof — CrowdStrike, Palo Alto, Cisco, Apple, IBM, Microsoft, Wiz, Snyk, Darktrace and 16 more.
Crisis Communications
Bybit Survived. Ronin Didn't.
Smart-contract exploits, bridge breaches, and exchange hacks are common in crypto. This article examines the crisis communication playbooks of Ronin, Wormhole, and Bybit, highlighting the importance of fast, credible responses and the costs of slow detection. Learn how to navigate a crypto hack, from immediate disclosure to securing user funds and coordinating with partners.
Cybersecurity
Claude Code Trust Flaw Enables Persistent MCP Token Theft
One malicious npm package. One silent edit to ~/.claude.json. That is enough to place an attacker between Anthropic's Claude Code and every SaaS platform connected through MCP.
Cybersecurity
Anatomy of a 4-Day Breach Disclosure
The SEC's four-day disclosure window for material cyber incidents requires a disciplined, pre-planned response. This is the hour-by-hour playbook for the 96-hour cycle, from materiality determination to filing.