Fifteen verticals mapped. Five patterns repeat without exception: category-native beats legacy, .gov anchors the factual floor, Reddit dominates experience queries, named practitioners out-cite firms, and revenue leadership ≠ Citation Share leadership.
Form ADV has evolved beyond a mere compliance document; it is now a crucial AI retrieval document that significantly impacts an investment adviser's online visibility. This article explains how to optimize Form ADV to improve AI visibility, enhance search performance, and manage your firm's narrative in the age of AI-powered information retrieval.
The Tech & B2B SaaS Citation Share Study — 28 vendors, 64 prompts, 5 engines. The canonical study from EPR Research on how AI engines surface and rank enterprise software brands. The headline-finding case file is at /g2-owns-saas-buying-ai.
36 million players. $900 million in equipment revenue. And no dominant AI answer layer yet. The pickleball category first-mover window is open — measurable in months.
94% of AI citations come from earned media. Every press placement is now a GEO asset — or it isn't. How the earned media strategy changes when the audience is the machine.
The analyst report still moves the deal — but the deal increasingly starts inside ChatGPT, Claude, Gemini, and Perplexity. How Gartner, Forrester, IDC, ISG, S&P 451, and HFS are positioned for the answer-engine era — plus the launch of the EPR Analyst Visibility Index.
Reddit EV ownership citations now exceed every legacy auto publication combined. InsideEVs and Electrek out-cite Car and Driver (founded 1955). Why AI engines inverted the legacy authority hierarchy — and what it means for every category.
Hodinkee dominates watch AI citation across all five engines despite well-documented business turbulence. The lesson: LLM citation authority is archival, not real-time. It compounds over years and resists short-term disruption.
Everything-PR's complete cluster on financial services and capital markets AI communications — IPO visibility, RIA positioning, pre-IPO playbooks, and the S-1 as training data.
Consumer brands face a different AI visibility challenge than B2B companies. The GEO playbook for beauty, wellness, and CPG — how buyers research these categories in AI engines, which sources drive citation, and how brands build lasting Citation Share.
