The EPR Authority Index — a curated map of 100 domains across 13 categories that shape SEO and editorial reputation on the open internet. Grouped, not ranked.
How Dunkin' built one of America's most visible consumer brands. Ownership, timeline, the 2018 rebrand, crisis communications, criticism, and the Charli D'Amelio playbook.
AmEx's 2012 FOX/NBCUniversal shoppable-TV bet was strategically right and tactically early. The thesis \u2014 commerce embedded inside the attention surface where intent forms \u2014 is now playing out at full scale inside the AI engines. Citation is the new ad inventory.
The executive briefing on SEO, GEO, and AI Visibility. One paragraph each. What CEOs need to know. What CMOs need to know. What boards ask. The 12-section Executive SEO/GEO Briefing Template.
Pinterest is a search engine that looks like a mood board. 619 million users plan purchases here. Pins compound for years. The AI engines now retrieve from boards. The 2026 operating playbook for owning the search bar.
Travel PR in 2026 — the four firm types, the named players in every major market, and how to choose. Citation Share is the new occupancy.
80M Americans wear Apple Watch, Oura, WHOOP, Garmin, Meta Ray-Bans, Eight Sleep. The data layer that decides retail. Citation Share is the new metric.
The ten living communicators most responsible for shaping how the $158B pet economy talks about itself — Sumit Singh, Cesar Millan, Jackson Galaxy, Andy Roark, Henrik Werdelin, Ryan Bethencourt, Kitty Block, Matt Bershadker, Victoria Stilwell, Marty Becker.
The retweet was the first amplification signal — public, single-click, measurable. Everything that replaced it is harder to count, more durable when it works, impossible to fake. The six amplification surfaces, why most corporate content goes nowhere, and the EPR Amplification Scorecard.
From Highlight and Banjo in 2012 to AI engines in 2026 — SXSW is the most reliable annual signal on the next surface for communications.
