How Jacob Arabo — Bukharian Jewish immigrant, 47th Street jeweler, hip-hop's house brand — built Jacob & Co. for the new-money generation before Geneva knew the new-money generation existed.
In the modern marketing field, a scattered approach leaves companies riddled with disconnected messages that don't connect with audiences.
Microsoft, Salesforce, and Adobe run the reference LinkedIn B2B programs: CEO voice, annual conferences, community content, plus what mid-market firms can copy.
PepsiCo has launched Starry — a substantial new lemon-lime soda brand introduced in January 2023 to replace Sierra Mist. The Sierra Mist replacement positioning, the Gen Z-targeted positioning, the regular and zero-sugar formulations, the substantial U.S. retail distribution including Walmart, Kroger, and convenience channels, and the broader cohort-driven product development approach.
Here are two examples of brands that have leveraged BeReal successfully.
Five marketing categories — events, content, influencer, sponsorship, brand voice — broken down through five companies that turned spend into compounding enterprise value: Dutch Bros, YETI, Crocs, Celsius, Oatly.
The problem is that there are a lot of pizza restaurants.
The complete 2026 Shopify marketing playbook — strategy (positioning, LTV/CAC, community, brand, AI Communications) and tactics (Klaviyo, Meta, TikTok Shop, Yotpo, Recharge). What separates the brands that compound from the ones that stall.
This has also led to uncertainties about influencer marketing.
For instance, everyone is familiar with the popular white logo on a red background from Coca-Cola.
