The healthcare crisis communications playbook: hospital sentinel events, CMS and Joint Commission engagement, ransomware, workforce action, the December 2024 Brian Thompson aftermath, and the AI engine layer in patient research.
The role of PR in a crisis is to protect enterprise value while operations fix the underlying problem. The CCO's first hour, ownership lines, and what success looks like at 90 days.
A social media crisis used to have a news cycle. That cycle is over. The crisis now lives inside the AI engines that answer the question — and the brand's preferred narrative has to be re-ingested before the engines stop citing the old story.
Improving video marketing in 2026 means rebuilding the operating stack around how YouTube, TikTok, Reels, and Meta actually rank — and how the AI engines now retrieve from it.
The FAQ page is now the most-cited structured-data surface on the internet. Five years ago it was a conversion-rate tool. In 2026 it's the page that decides whether a brand surfaces inside ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews at all. The seven rules, the worked examples, and the 15-minute audit checklist.
An inclusive leader is an asset to an organization.
Duolingo's Duo, Scrub Daddy, the Aflac Duck. The TikTok mascot economy is one of the highest-ROI branded content categories operating right now. Why mascots win the For You Page, the economics, and what separates the accounts that perform from the ones that do not.
Gong, founded by Amit Bendov and Eilon Reshef, valued at $7.25B in 2021, built the LinkedIn-first B2B social playbook under CMO Udi Ledergor. The playbook every B2B CMO knows; few execute.
The Super Bowl's $7-8M broadcast spot cost has produced a sophisticated digital-channel parallel discipline. The 2022 reference cases (Monday.com regional broadcast, Coinbase QR code integration, Ricola social-only strategy), the mature five-approach playbook, the 2024-2026 contemporary cases including State Farm's Caitlin Clark integration, and the AI-era retention effect that compounds digital-channel Citation Share across years.
Regenerative agriculture is a system of agriculture that aims to restore the habitats they occupy.