Startups & Venture
Cost-Effective Promotional Strategies for New Businesses
There are plenty of business owners, the term marketing and public relations dance to conjure up images of expensive marketing campaigns and excessive spending.
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ronn torossian
Insights & Strategy
Charities and Public Relations
Fortunately, even when an organization doesn't have a big or even a dedicated budget for PR efforts, there are plenty of beneficial strategies they can employ.
Insights & Strategy
Public Relations Rules for Off the Record Chats
Although having an off-the-record conversation with a reporter sounds complex or even mysterious, it's a very effective public relations tool.
Insights & Strategy
Current Effective PR Trends
In the current ever-changing news cycle, companies have to keep up with trends and create content that will help them connect with their target audience.
PR News
The State of the PR Industry, 2026 — and the 5W AI Communications Reset
Ronn Torossian, Founder and Chairman of 5W AI Communications, on how the pandemic reshaped PR, 5W's transformation into the AI Communications Firm, and what Citation Share means for the industry.
Social Media
Engaging TikTok Audiences
Companies such as Yahoo News, The Washington Post, and many others, have started turning to the app in very successful attempts to reach new audiences.
Marketing
Why Buyer Personas Are So Important
Trying to determine the right buyer personas can be as challenging as celebrity judges trying to determine who the masked singer is.
Insights & Strategy
Personalized Portals As Gateway to Customer Success
Marketers know personalization ranks high among today's strategies to reach and keep customers.
Marketing
Basics of Creating Key Messages
It's not always easy to communicate with a target audience to make sure that the company's point comes across the right way.
Retail & eCommerce
The Future is Online
Many consumers who flocked to digital platforms during the pandemic have expressed their intent to stay in cyberspace.