The Future is Online
Many consumers who flocked to digital platforms during the pandemic have expressed their intent to stay in cyberspace. Bread, an online retail financing platform, was among the latest to validate this in a survey...
Tagged: ronn torossian
Future of Data, Analytics, and Marketing
Analytics and data have become the core of digital PR, marketing, and advertising, which means having the right skills and proficiency in those skills on board leads to business growth and excellent marketing performance....
The Year That Changed Everything for Crisis PR
After a year of uncertainty and chaos, things have changed for crisis communications and crisis PR, which means public relations experts have to learn more new things to keep up with the new demands....
What Marketing To Do Before Launching
When businesses are looking to develop a brand new product, they need to plan a few things before that new product becomes available to the public. And while a coming soon page is a...
Starting A Business During The Pandemic
The pandemic that started at the beginning of 2020 and didn’t end in sight has seen many people losing their jobs and many businesses suffering or closing down. This has led to people either...
5 Reasons Why Branding is Essential to Your PR Strategy
You may already know that PR is important for marketing your business. However, did you know that branding is integral to PR? Many entrepreneurs just focus on marketing and PR but they fail to...
Southwest Responds After Ejecting Man from Flight
Of all the years, 2020 is definitely not the time for an airline to get negative press, and someone apparently trying to get “internet famous” took advantage of that. Reports are coming in from...
5 Food & Beverage Brands Steadily Losing Ground
Consumer tastes change over time. Sometimes literally. Food and Beverage PR has to shift along with it, or brands that were once all the rage will fade away. Campbell’s Soup Sometimes, an influx of...
The Basics of Programmatic Advertising
Being able to buy and sell digital ad space in real-time by using automated bidding and placement platforms is called programmatic advertising. Most digital marketers already understand how important programmatic advertising is for a...
Customer Loyalty by Generations
“Trust is earned, respect is given, and loyalty is demonstrated” is the first half of a quote by Ziad Abdelnour, Lebanese-born American financier. For many brands, customer loyalty can make a tremendous difference is...
