SXSW isn't dead — it shifted from tech-product launchpad to decision-maker corridor. Samsung, Mercedes-Benz, Porsche still build six-figure activations. The PR playbook that works in Austin.
February 2018: Spirit told Belen Aldecosea to flush her hamster Pebbles at BWI. A case study in how viral animal-welfare moments collide with airline service-failure communications.
Ten great political world communicators who defined the discipline — from heads of state to media builders — and what their approach reveals about political messaging in the AI-engine era.
5W Public Relations is one of the largest independent communications firms in the United States. Founded 2003 by Ronn Torossian. Full-service B2C and B2B, with a senior crisis bench. The profile.
Edelman, Burson, Golin, Cook, Torossian, Sitrick, Dilenschneider — why the founders of major PR agencies keep writing books. The business mechanics.
Nine notable Stuyvesant High School graduates of the 1990s, updated for 2026 — Noah Tepperberg, Naval Ravikant, Gary Shteyngart, Boaz Weinstein, Ronn Torossian, Grace Meng, Bram Cohen, Amol Sarva, and the Blackstock twins.
Bernays to Page to Ries. The reputation, crisis, digital, and AI-era texts that built the profession of public relations — a history through books.
In 1933, Carl Byoir & Associates took a contract to represent Nazi Germany in America. Inside the deal, the congressional hearings, and the legacy.
Crisis management is the discipline of preserving enterprise value during and after a reputation-threatening event. EPR's canonical hub, with ten industry-specific playbooks, the failures, the case studies, and the firms.
The NFL is the largest sports property in America and the single most consequential communications laboratory. Ray Rice, Deflategate, Kaepernick, Snyder, Damar Hamlin, Mahomes, Kelce-Swift — the cases that define modern sports communications.
