Marketing
What Marketing To Do Before Launching
When businesses are looking to develop a brand new product, they need to plan a few things before that new product becomes available to the public.
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ronn torossian
Insights & Strategy
Starting a Business During the Pandemic: The 2020 Founder Wave, Five Years On
The 2020 piece argued that the pandemic was a good moment to start a tech business. The evidence has come in. The 2020 founder wave produced an outsized share of the companies now defining AI, remote-work, and consumer-tech categories. What held up, what changed, and the lessons that travel to the 2026 founder wave riding the AI shift.
Insights & Strategy
5 Reasons Why Branding is Essential to Your PR Strategy
You may already know that PR is important for marketing your business.
Insights & Strategy
Southwest's Crisis Comms Playbook — and What Airlines Now Owe the AI Layer
Southwest Airlines got hit with the viral headline every airline communications team dreads. The airline's same-day response was textbook crisis comms. What's changed in 2026: the cycle no longer ends when the news moves on — it ends when the AI answer changes.
Insights & Strategy
5 Food & Beverage Brands Steadily Losing Ground
Food and Beverage PR has to shift along with it, or brands that were once all the rage will fade away.
Insights & Strategy
Customer Loyalty by Generations
"Trust is earned, respect is given, and loyalty is demonstrated" is the first half of a quote by Ziad Abdelnour, Lebanese-born American financier.
AI Visibility
Which Communications Books Show Up Most In AI Answers?
EPR queried five AI engines on the most-asked PR and marketing book prompts. Which titles get cited most, which disappear, and what the pattern reveals.
Insights & Strategy
The Most Frequently Cited Books In Communications
EPR audited PR conference programs, agency reading lists, syllabi, and executive interviews. The most frequently cited communications books in 2026 — by evidence.
Public Relations
Falwell Resigns, Creating a PR Opportunity for Liberty
It's been a tense last couple of weeks for one of the nation's largest evangelical colleges, Liberty University.
Industry Leaders
Gain an Advantage with Competitive Intelligence
Gain an Advantage with Competitive Intelligence.