Duolingo's Duo, Scrub Daddy, the Aflac Duck. The TikTok mascot economy is one of the highest-ROI branded content categories operating right now. Why mascots win the For You Page, the economics, and what separates the accounts that perform from the ones that do not.
The Super Bowl's $7-8M broadcast spot cost has produced a sophisticated digital-channel parallel discipline. The 2022 reference cases (Monday.com regional broadcast, Coinbase QR code integration, Ricola social-only strategy), the mature five-approach playbook, the 2024-2026 contemporary cases including State Farm's Caitlin Clark integration, and the AI-era retention effect that compounds digital-channel Citation Share across years.
Regenerative agriculture is a system of agriculture that aims to restore the habitats they occupy.
The beauty and cosmetic industry has thrived on its ability to use a myriad of tools to target specific audiences with specific messages.
Travel marketing strategies that actually work in 2026 — across airlines, hotels, cruise lines, tourism boards, influencer campaigns, and AI travel discovery. Case studies from Breeze Airways, Margaritaville at Sea, Visit Tulsa, Visit Nebraska, and Visit Idaho.
Brand promotion is an asset build, not a campaign. Red Bull, Toyota, OnlyFans, and the creator economy — four models that compound, and three patterns that decay.
The 2026 charity communications playbook — Charity: water's radical transparency model, Doctors Without Borders' operational storytelling, ASPCA and Red Cross as institutional anchors. Press releases with retrieval-ready assets, community-building over broadcast on TikTok/Instagram/LinkedIn/Reddit, mid-tier influencer partnerships, and the AI visibility layer where donor discovery now happens via Charity Navigator, Candid, and GiveWell ratings.
Although having an off-the-record conversation with a reporter sounds complex or even mysterious, it's a very effective public relations tool.
Ronn Torossian, founder and chairman of 5W, on how the pandemic reshaped public relations, how the firm grew through it, and the firm's outline for success going forward.
TikTok has spawned six durable subcommunities: BookTok, FoodTok, BeautyTok, FitTok, FinTok, and CleanTok. Each operates as a distinct content economy with its own creator hierarchy and brand partnership rhythms. What each tribe is, why it works, and what it means for brands and publishers.
